Golf Facilities

From green fairways to driving ranges to simulators, we have you covered

We add value to our partners’ business by providing marketplace and technology solutions, professional services and dependable partner support, 24/7/365.

LEARN MORE
gears
Operations

The technology you need to efficiently run every aspect of your operation

MORE
gears
Consulting & support

Professional service and powerful tools to help manage your facility

MORE
Purchasing

Helping your business stay fully stocked while lowering overhead

MORE
gears
Marketing

Strategies and tools to promote your business

MORE

Instructors

Turning golf coaches into successful business owners

Our tools and services are developed to help golf instructors grow as teachers, bring in new students and take their businesses to the next level.

LEARN MORE
gears
Operations

Core tools and technology to connect you with more golfers than ever before

MORE
gears
Consulting & support

Exclusive networks and services to help you become a leader in golf instruction

MORE
Marketing

Technology solutions to help manage your business

MORE

Suppliers

Putting your products in front of the right consumer at the right time

Get noticed by passionate golfers looking to take their game to the next level

LEARN MORE
gears
Marketing

Strategies and tools to promote your products

MORE

Golf Outings

Tools to grow events whether large or small

Run your event like a pro with our golf tournament software and support

LEARN MORE
gears
Consulting & support

Professional service with powerful tools to help manage and promote your event

MORE
Operations

Website development and support for your event

MORE

Hospitality & Tourism

Add your facility to the ultimate destination for traveling golfers

Access to the leading source of golf course ratings and reviews by golfers, for golfers

LEARN MORE
gears
Operations

The technology you need to efficiently run every aspect of your business

MORE
gears
Marketing

Strategies and tools to promote your business

MORE

Media

Reach millions of golfers with our digital and broadcast media

Golfers around the world rely on our marketplaces, television network and instructional content to enjoy and improve every aspect of their game

LEARN MORE
gears
TV & Digital Exposure

Reach millions of golfers with our digital and broadcast media

MORE

WHY GOLF BUSINESS SOLUTIONS?

7 8 0 0 +

golf course partners worldwide.

3M+

registered GOLFNOW users.

850000+

golfer reviews of 14,750 courses worldwide.

WHAT OUR PARTNERS ARE SAYING

Previous Next

The Latest from The Index

May 24, 2019

When was the last time you spent money on anything without first checking reviews and ratings online? Verifying what others think of the product or service you’re considering has become integral to the buying process. It’s true for washing machines, hotels, restaurants, shoes and plumbers, and it’s true for golf courses, too.

Mike Lowe, Vice President and General Manager of GOLF Advisor, has been involved with golf’s leading source of course ratings and reviews by golfers for golfers since its inception. “We saw the potential for user-generated reviews and built a great foundation on GOLFNOW,” he said. “Within a year of our launch as a separate brand in February 2014, GOLF Advisor already had become the internet’s leader, having aggregated nearly 300,000 reviews.”

INSERT IMAGE HERE

GOLF Advisor’s rapid trajectory has continued. Today the website hosts nearly 900,000 reviews covering over 15,000 courses worldwide. Recent moves, like expanding GOLF Advisor's travel footprint through a new GOLF Channel television series, hosted trips and more, will help ensure golfers deciding where they want to play next will continue to begin that search at GOLF Advisor and GOLFNOW.

To continue to nourish that user confidence, GOLF Advisor expands its content offerings well beyond merely posting user-generated reviews. Trust is essential, says Lowe. “When you’re on GOLF Advisor versus Yelp or others, you are getting expert editorial from our writers. These ratings and reviews from the experts are matched up with peer-to-peer reviews. Additionally, from our angle, you know that the golfer giving the course you are looking at five stars is John Smith who is 55 to 64 years old with a three handicap. It gives you, the golfer, the best of both worlds — reviews from experts and from the actual golfer that you relate to. When our writers say you can expect a great experience, you can see if golfers like you are saying the same thing.”

They can choose to engage or not to engage. But the fact is we see the golf courses who do get involved really benefit.

That attention to high-quality content has paid off in the metrics that matter most. “When we launched we had no presence in the search engine rankings,” Lowe said. “Today, a major percentage of our traffic comes from search. We rank extremely well for destinations and also really well for golf courses. That strong SEO presence not only is great for getting new customers, but also, once that golfer finds us, they use us as one of their stops. They look to us for advice.”

There is no question that the ratings and reviews of your course on GOLF Advisor matter. Lowe says his team is blunt in explaining that fact to operators who may take a casual approach to customer reviews or ignore them altogether.

“It’s free, there is no cost to them to respond to reviews, change photos, feature their strongest characteristics and so forth," he continued. "They can choose to engage or not to engage. But the fact is we see the golf courses who do get involved really benefit.”

Mission Inn Resort & Club in the Orlando market can attest to the benefits. “To say that the GOLF Advisor reviews and ratings have helped the resort is quite an understatement,” said Drew Toth, director of sales and marketing. “Golf rounds and golf package growth are up substantially.”

Michael Bowery, director of golf for Mission Inn, echoed that view. “We have a whole mix of business we have cultivated over the years — corporate business, golf tournaments, fundraising events. When we get everyone together before a shotgun start, I’ll share the story about how special this place is. When I tell them they are about to play El Campeón and it is consistently a top-rated golf course in the state of Florida on GOLF Advisor that gets their attention.”

Bowery pointed out that Mission Inn’s exemplary ratings and reviews on GOLF Advisor are a key element in the selling process. “The tough part is getting the golfers’ attention and getting them out here. Once they get here and experience Mission Inn, they come back. I mean, we have a group that has returned every year for 43 years. But when people are planning a golf event in Orlando, and they see our rankings are so high, they add us to their rota.”

“Ratings and reviews are the most powerful part of the marketing mix,” Toth said simply.

SHOW IMAGE OF A REVIEW PAGE HERE

To maximize that power, it’s important to consistently nourish your connection to the golfer and engage him in the review. Thanking someone for complimenting your course goes a long way to cementing a loyal customer relationship. And when a golfer cites something that was lacking in his experience with your course? Acknowledging the customer’s issue directly, perhaps even offering a bounce back round at a discount, is a proven way to restore a customer’s faith in your product. Their review is also an opportunity to focus on what to fix at your facility, especially if you see the same complaint more than once.

Lowe likes to remind operators — especially those concerned about negative reviews — that the overall average for courses is 3.9 stars out of five. “Most golfers are sharing great experiences. And on those occasions where there may have been a bad review because of course condition or a temporary situation at the facility, our algorithm heavily weights the most recent six months. A bad review in the past isn’t going to poison your rating forever.”

Whether it’s mitigating a less-than-stellar review or upping your ratings review game and reaping the rewards, Lowe offers some simple advice any operation can start employing today:

Enthusiastically and consistently solicit reviews.

They are valuable currency in today’s marketplace, and the more of them you have, the better. Keep marketing materials handy and conspicuous throughout your facility — stickers, posters, table tents. “Print up business cards that ask golfers to visit GOLF Advisor and rate their round,” Lowe said. “Have your cart and bag drop staff pass the cards out. Train them to ask every customer about his or her round and ask for the review. Some operations have iPads or computers available to employees so they can ask for the review right there with the customer.

“And most importantly train all of your staff to greet guests, communicate politely and deliver top-shelf service. I work with some courses that reward any employee who gets called out in a review by name. That’s one way to incentivize great service and ensure a great review.”

Finally, Lowe advises all courses to put their best foot forward on GOLF Advisor by updating photos and content and to dedicate some time daily to engaging with reviewers. That two-way conversation is your opportunity to thank customers, acknowledge when you’ve made a mistake and show every potential customer considering your course the kind of experience they can expect.

 


GOLFPASS Perks makes a round of golf more enjoyable

May 24, 2019

Golf is a lifestyle for a lifetime. And as we golfers pursue our passion, the most popular ways we like to connect with the game is through playing, learning, watching, shopping and traveling. There’s no question, of course, that we’re always up for a round!

Members of the new GOLFPASS program, recently launched in partnership between Rory McIlroy and NBC Sports Group, are psyched about the host of exclusive, ongoing perks and benefits that not only help them make those connections but also make it easier to get out and play.

Golf courses that partner with GOLFNOW now have an opportunity to make their own connections with these avid golfers through a new program called GOLFPASS Perks.

The concept is simple and onboarding is fast. It’s just a matter of selecting the Perks you’ll want to offer from a menu of categories provided by your GOLF Business Solutions representative, which include food and beverage, golf shop, tee times and/or practice range. Examples include 2-for-1 drinks, same-day replay and complimentary range balls. Tee-time bookers searching on GOLFNOW will be able to see that you’re a Perks-offering facility through a visual icon badge as part of your listing. Note: One from each category is required but selecting more than one is also an option. In fact, courses are welcome to get creative and offer their own custom Perks.

GOLFPASS Perks is new to market but it’s off to a fast start, with 100-plus courses already participating and prior testing revealing solid proof of consumer responsiveness.

Jerramy Hainline, Vice President of Sales for GOLFNOW and Golf Advisor, has been shepherding the program from development to early deployment, including the beta test. “What we found from our initial analytics is highly encouraging,” says Hainline. “Year over year, in comparable time periods, the partner courses we studied show a greater engagement with customers coming through the GOLFNOW portal and a higher spend per visit by those customers.”  

Lots of valuable evidence about how Perks can motivate your customer is available through the G1 management solution. “We’re looking forward to having lots of G1 partner courses badge their GOLFPASS customers on the system and automatically get reports that show visit patterns and spend-per-visit, and which of the perks are getting the most usage,” says Hainline. “That is rich data for the operator to see at a glance and utilize for current and future marketing initiatives.”

Meanwhile, the GOLFNOW data analytics group will be learning more and more about GOLFPASS use in general, so that suggestions and tie-ins can be offered to course partners on a regular basis. “People who sign up for GOLFPASS who identify with “Play” as their No. 1 motivation are the most loyal, most active golfers in our whole ecosystem,” says Hainline. “The Perks icon is a course’s way to tell that group of people there is a red carpet rolled out for them.”

 


When was the last time you spent money on anything without first checking the online reviews first?

Verifying what others think of the product or service you’re considering has become integral to the buying process. It’s true for washing machines, hotels, restaurants, shoes and plumbers, and it’s true for golf courses, too.

Mike Lowe, vice president and general manager of GOLF Advisor, has been involved with golf’s leading source of course ratings and reviews by golfers for golfers since its inception.

“We saw the potential for user-generated reviews and built a great foundation on GOLFNOW,” he said. “Within a year of our launch as a separate brand in February 2014, GOLF Advisor already had become the internet’s leader, having aggregated nearly 300,000 reviews.”

GOLF Advisor’s rapid trajectory has continued. Today the website hosts some 800,000 reviews covering over 15,000 courses worldwide. Recent moves, like expanding GOLF Advisor's travel footprint through a new GOLF Channel television series, hosted trips and more, will help ensure golfers deciding where they want to play next will continue to begin that search at GOLF Advisor and GOLFNOW. To continue to nourish that user confidence, GOLF Advisor expands its content offerings well beyond merely posting user-generated reviews.

Trust is essential, according to Kelly Fulford, director of partnerships and digital sales. He explained, “When you’re on GOLF Advisor versus Yelp or others, you are getting expert editorial from our writers. These ratings and reviews from the experts are matched up with peer-to-peer reviews. Additionally, from our angle, you know that the golfer giving the course you are looking at five stars is John Smith who is 55 to 64 years old with a three handicap. It gives you, the golfer, the best of both worlds — reviews from experts and from the actual golfer that you relate to. When our writers say you can expect a great experience, you can see if golfers like you are saying the same thing.”They can choose to engage or not to engage. But the fact is we see the golf courses who do get involved really benefit."

That attention to high-quality content has paid off in the metrics that matter most. “When we launched we had no presence in the search engine rankings,” Lowe said. “Today, a major percentage of our traffic comes from search. We rank extremely well for destinations and also really well for golf courses. That strong SEO presence not only is great for getting new customers, but also, once that golfer finds us, they use us as one of their stops. They look to us for advice.”

There is no question that the ratings and reviews of your course on GOLF Advisor matter. Fulford is blunt in explaining that fact to operators who may take a casual approach to customer reviews or ignore them altogether.

“It’s free, there is no cost to them to respond to reviews, change photos, feature their strongest characteristics and so forth," continued Fulford. "They can choose to engage or not to engage. But the fact is we see the golf courses who do get involved really benefit.”

Mission Inn Resort & Club in the Orlando market can attest to the benefits. “To say that the GOLF Advisor reviews and ratings have helped the resort is quite an understatement,” said Drew Toth, director of sales and marketing. “Golf rounds and golf package growth are up substantially, more than 10 percent per year.”

Michael Bowery, director of golf for Mission Inn, echoed that view. “We have a whole mix of business we have cultivated over the years — corporate business, golf tournaments, fundraising events. When we get everyone together before a shotgun start, I’ll share the story about how special this place is. When I tell them they are about to play El Campeón and it is the No. 1 rated golf course in the state of Florida on GOLF Advisor that gets their attention.”

Bowery pointed out that Mission Inn’s exemplary ratings and reviews on GOLF Advisor are a key element in the selling process. “The tough part is getting the golfers’ attention and getting them out here. Once they get here and experience Mission Inn, they come back. I mean, we have a group that has returned every year for 43 years. But when people are planning a golf event in Orlando, and they see our rankings are so high, they add us to their rota.”

“Ratings and reviews are the most powerful part of the marketing mix,” Toth said simply.

To maximize that power, it’s important to consistently nourish your connection to the golfer and engage him in the review. Thanking someone for complimenting your course goes a long way to cementing a loyal customer relationship. And when a golfer cites something that was lacking in his experience with your course? Acknowledging the customer’s issue directly, perhaps even offering a bounce back round at a discount, is a proven way to restore a customer’s faith in your product. Their review is also an opportunity to focus on what to fix at your facility, especially if you see the same complaint more than once.

Fulford likes to remind operators — especially those concerned about negative reviews — that the overall average for courses is 3.9 stars out of five. “Most golfers are sharing great experiences. And on those occasions where there may have been a bad review because of course condition or a temporary situation at the facility, our algorithm heavily weights the most recent six months. A bad review in the past isn’t going to poison your rating forever.”

Whether it’s mitigating a less-than-stellar review or upping your ratings review game and reaping the rewards, Fulford offers some simple advice any operation can start employing today: Enthusiastically and consistently solicit reviews.

They are valuable currency in today’s marketplace, and the more of them you have, the better. Keep marketing materials handy and conspicuous throughout your facility — stickers, posters, table tents. “Print up business cards that ask golfers to visit GOLF Advisor and rate their round,” Fulford said. “Have your cart and bag drop staff pass the cards out. Train them to ask every customer about his or her round and ask for the review. Some operations have iPads or computers available to employees so they can ask for the review right there with the customer.

“And most importantly train all of your staff to greet guests, communicate politely and deliver top-shelf service. I work with some courses that reward any employee who gets called out in a review by name. That’s one way to incentivize great service and ensure a great review.”

Finally, Fulford advises all courses to put their best foot forward on GOLF Advisor by updating photos and content and to dedicate some time daily to engaging with reviewers. That two-way conversation is your opportunity to thank customers, acknowledge when you’ve made a mistake and show every potential customer considering your course the kind of experience they can expect.