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Golf instruction can be a key to building your base of golfers

Instruction programs and customer acquisition

Apr 17, 2019

Desire to improve meets the urge to play

If you purchase kibble at a pet superstore you’ll get an email asking you to “rate the experience.” CRM, or customer relationship management, is infiltrating commercial activity ever-deeper—it’s the best way for any business to retain the clientele it has and ensure a decent supply of new users.

But nobody takes lessons in how to scoop dog food into a bowl. Golf instruction, however, is widely available, sought after and comes in more varieties than ever these days. Experts in golf-course CRM see it as one more valuable tool for attracting, engaging and retaining customers.

One such expert is Nicole Roach, Senior Director of Digital Performance Marketing for GOLF Channel businesses. She views the benefits of teaching and coaching in both “macro and micro” terms.

“If you’ve got novice players coming to you for Get Golf Ready 1 or GGR 2, you might be adding to the total golfer population, and capturing that new golfer for your own facility,” says Roach. “You could also use your range and lesson area to connect with an experienced player who books rounds regularly—though not at your golf course. Maybe he attended your early-season clinic or showed up for a spring demo day and bought a couple wedges.”

You’ll want contact information for both these people, which may mean getting creative with a special offer or some other opt-in technique. Obtaining an email address and a number where they receive SMS messages is ideal, but one or the other also is fine.

Collaboration is necessary in this effort. If the teaching pros at your course are employees, you can easily work with them to make lessons and clinics a business-builder on the green-fee side, as well as the instruction side. If they are independent contractors, the path to productive synergy may have twists and turns. But the potential is truly there. Among self-employed, full-time teachers, there’s been a lot of talk recently about a) funneling their lesson-takers onto the facility’s tee sheet and into its grill room or golf shop, and b) getting some credit for it.

It comes down to customer “tags and flags,” as Roach explains. It’s common that golfers who play XYZ Course in April and May then don’t show up again for six weeks get tagged as “Defectors” in the system and, thus, receive a special invitation to come back. The same approach could apply to customers who visit the facility much more for instruction – by creating tags and reach-outs that might influence their money-spending patterns to your liking.

“If you haven’t done any of this, it might be best to take small steps initially,” says Roach. “Start with a few data points—ones you know you could take action on, as soon as the pattern you’re looking for shows up.” 

For example, she says, moms who bring their kids to a camp session could get asked to try a putting challenge while their child is on-property. Those moms who participate would then get an email inviting them to a bring-a-friend women’s group clinic on a weekday evening.

If 30 people do the putting challenge, how many will convert to the evening clinic? What’s a good number for that? “If you experiment this way and your call-to-action gets weak results, you can discontinue it and turn your attention elsewhere,” Roach says. “Set goals and move on if you don’t reach them.”

Among full-time golf instructors, there are trends and practices about which a savvy course manager should know. One is the strong push toward a “gateway product,” known to most teachers as the New Student Assessment (NSA). Instructors in the GOLF Academy network have been converting NSA customers—all first-time visitors—to long-term lesson programs at what many would call an astonishing rate, i.e., well over 50 percent. At some point, the affiliated golf course will want to create an NSA tag and track how much tee-time business a coaching program this robust can produce.

The other trend is group learning, which goes beyond the traditional golf clinic to create repeated, assigned groupings that balance one-on-one teaching with “supervised practice.” Golfers react well to it, thereby convincing many instructors that training and practice as a communal activity has strong potential. That’s good for the tee-time side of things, which is communal by nature. People will practice together, then play together, is the notion—you could find a way to track this pattern and, of course, ways to encourage it.

 

GOLF Business Solutions has the tools to help

You already know about GOLF Business Solutions and its multiple avenues for assisting and advising golf operations. But you may not be aware that it now includes a robust set of teaching-coaching assets. These include the 100-location GOLF Academy network, a membership program called Proponent Group, and the new Instructor Plus full-service marketing platform

The core mission of GOLF Business Solutions, to maximize play and profits at public golf facilities, is more and more becoming dovetailed with a parallel mission: to professionalize the industry’s instruction category and boost profitability for those who teach and coach, meanwhile ushering in new players. That’s what Instructor Plus is all about.

If you’re a GOLF Business Solutions partner course, start a conversation with your on-site teaching professionals about taking advantage of what Instructor Plus has to offer.


Choosing an solid opening date can be better for business

Open for business, early and with emphasis

Apr 17, 2019

There are GOLFNOW resources to assist you

In cold-weather climates, winter oftentimes ends and then cruelly changes its mind. Golfers who’ve been shoveling sidewalks and rolling puts on the den carpet fondly wish for a start to the season. The courses that do the best job of telling them winter is over and it’s safe to roll into the parking lot generally reap rewards for doing so. That’s been the longtime view of Dan Hardy, who covers the Great Plains region as a Senior Area Sales Manager for GOLF Business Solutions.

“A course’s best-practice at this time of year is to pick a date, do a full open, turn on the tee sheet, post times wherever you can get exposure for them, and reap the benefits,” says Hardy. “Courses that commit to a full open will always do more to promote themselves and boost utilization. A tentative open, the ‘maybe’ approach, puts doubt in peoples’ minds, and as a result you fall off their radar.”

Hardy can back up his words with real tools to help a client course navigate that dreaded return of chill and winter precipitation. He knows that when lousy weather comes roaring back, it’s something of an issue to have people on the tee sheet who need timely information about what’s going on.

“Obviously, course operators don’t want have to deal with those reversals, mainly because of the hassle of calling people back and straightening out the arrangements,” Hardy says. “For that they can rely on our GOLF Business Support department, or our Answers service. We’ll make the phone calls as soon we get word of a closure.”

Meanwhile, if you enthusiastically flip the switch sometime between St. Patrick’s Day and the Masters it may feel like you’ve got the market to yourself. “This time of year you get a shot at making new friends and gaining new customers,” Hardy points out. “It’s a great opportunity to perhaps land a lifelong customer.”

Bob Schulz agrees with Hardy’s point about expectations. “Golfers in cold-weather areas are thankful for the upbeat attitude of a full open and are not expecting mid-season service or mid-season rates,” according to Schulz, who is PGA Director of Golf at The Sanctuary Golf Course in the Chicago suburb of New Lenox, Ill.

Despite its reputation for fierce winters, Chicagoland can have spurts of mild weather in just about any month, and will sometimes deliver an early spring. When Schulz started at The Sanctuary 15 years ago the policy was full shutdown after Thanksgiving and no real hurry about opening back up at winter’s end.

“Those were the days when people like me could take a four-month vacation,” says Schulz. “Things are different now. Our course really doesn’t close in the winter. The Sanctuary did 770 rounds between Dec. 1 and the second week of March—which generated $11,560 in green fees, plus what we did in the grill and in merchandise.”

He says his best performance ever in that time period was over $40,000. “What public golf course wouldn’t want that bonus revenue?” he asks. “We’re full-time and we’re here anyway. All December we’re here doing gift cards. Most of the winter rounds are walking, so there isn’t a whole lot you have to do,” to service play.

The Sanctuary is aggressive with its tee-time marketing during peak and shoulder season—the annual goal is open the online tee sheet on March 1. But the course switches to a first-come, first-serve approach during periods when so many booked times get cancelled due to weather. And when it’s cold, it also gets dark early, so golfers often become concerned about a late-morning or early-afternoon time they’ve booked and call around trying to improve on it.

“It’s better that they just show up, come inside to pay, then go off the tee,” Schulz says.

He admits that if winter play led to serious turf damage he would have to change his approach, but that’s not the case. Only one of his greens gets a tarp cover, the rest keep their cups and flagsticks in place. Pitch marks are really a non-issue, given the frozen surfaces, and what few there are recover quickly when the April sun pours down and the grass jumps out of its dormancy. Even on those January days when carts are let out, Schulz and his crew don’t have to worry about damage to cart covers—the customers show up with cart covers they’ve actually purchased themselves—they bring their own heaters, too.

“People want to be outside, that’s really what we’re selling,” says Schulz. “Then they come inside, and we’re the place where they hang around to eat and drink.” 

When the part of the year that most Midwestern people call golf season does arrive, his course already has momentum—this year’s Masters and the Tiger comeback only adding to it—plus a loyalty factor among golfers that translates to business success.


Knowing your competition

Benefiting from competitive data

Mar 29, 2019

Plus Vision eyes your competition 24/7; use the intel to help maximize your rounds and revenue per round

 

It’s important to know what your competition is doing with their pricing and how much inventory they have at any given time. The only question is: "how do you get that information?"

You could call their pro shops under assumed names and ask for a number of tee times to see what’s available; drive by their parking lots to see how full they are; visit their websites on a regular schedule throughout the day and log what’s available and for what price. In any case, you would need to have a lot of free time on your hands to get all this accomplished.

For those without that kind of free time, GolfNow Plus Vision automates this data collection, monitoring your competition’s websites and capturing all publicly accessible data in real time for your consumption at your convenience.

“Our super-users of Plus Vision, both those who use our Plus teams that work daily on clients’ businesses and the clients themselves, make it a morning routine,” said Mike Hendrix, Vice President of Business Services for GOLF Business Solutions. “It’s simple, the layout is intuitive and easy to understand, and in a couple of minutes you can get what all of your competitors are doing today, tomorrow and the upcoming weekend, which typically are the four days that are most important to our clients.”

The importance of competitive data to overall revenue management really can’t be overstated. Brian Skena, Manager, Business Services, Plus - also a PGA Member - makes it an essential part of his work on behalf of his clients. “My team is responsible for the brand and revenue management of our clients, which means we manage their entire online presence — inventory, website, social, position in their market and helping golfers find them with the right products at the right price at the right time. Competitive analysis is a big piece of that puzzle.

For some, pricing the competition is the only consideration. “We have hundreds of clients who are hyper-focused on competitor pricing,” Hendrix said. “And that’s fine. They are running their businesses on their theories. I don’t personally subscribe to that kind of pricing policy.”

Skena agreed. Plus Vision is a tool that very quickly tells you where you stand against competitors; he pointed out. “That piece of information fits into the overall revenue management process. We do well for our clients by creating a good inventory and branding through the use of auto-pricing, which follows a set of rules based on a variety of data. All of that leads us to a certain price under certain conditions. It is not about a race to the bottom.”

In fact, it is about holding or even raising prices when the data indicates. “Typically what we see in Plus Vision use cases is an understanding when your competitors have little inventory left,” Hendrix said. “Now you can connect those dots and make sure you aren’t lowering prices when the inventory landscape indicates supply is low so demand for your product will be high.”

Plus Vision is one of the tools that can instill confidence in your decision making. Also, when employed with other revenue management weapons like auto-pricing, Skena pointed out another significant return for golf operations: “When they see the results, and we are driving more rounds, a story emerges about who the golfers are. We see a unique booker, a different kind of golfer who is responding to the actions we’re taking.

“We as an industry have been talking forever in terms of ‘if we can get each golfer that plays our course to return one additional time than usual, we'd have a record year,’” he continued. “That’s what these tools give us an opportunity to do. It’s a new world out there, and we have to evolve. Vision and the other revenue management tools are how we do it.”


Videos

Golfnow group discussion

Experts discuss how G1 platform creates simplicity and efficiency

Apr 18, 2019

Simplicity and efficiency – music to the ears of operators everywhere when it comes to golf course management. Hear from professionals on the front lines in this video roundtable about how the G1 cloud-based operating platform is creating the optimal golfer experience, while its technology is constantly evolving to meet their needs.


2019 PGA Show - Discover G1

2019 PGA Show - Discover G1

Apr 03, 2019

Benefiting from new technologies to become more efficient with the resources that are most important to golf course operators (time and labor) can be as simple as an upgrade. Watch this GOLF Business Solutions Industry Roundtable video – recorded at the 2019 PGA Merchandise Show - to discover what's available to you. 


Operator Stories: G1 equips Mike in managing regionally

Operator Stories: G1 equips Mike in managing regionally

Feb 05, 2019

Multi-course operator Mike Turner must stay connected with daily operations of multiple regional courses across Canada. Golf North is able to have up-to-the-minute updates because of the cloud-based accessibility of G1.

Learn how G1 can deliver for your course.


News

NBC Sports Group Launches GOLF Business Solutions

NBC Sports Group Launches GOLF Business Solutions

Feb 28, 2019

NBC SPORTS GROUP LAUNCHES GOLF BUSINESS SOLUTIONS, PROVIDING SINGULAR SOURCE FOR ALL SERVICES OFFERED BY ITS FAMILY OF GOLF BRANDS

Comprehensive Business Solutions from GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy, GOLF Am Tour Now Consolidated Under One Umbrella Brand

GOLF Business Solutions Website Launches Wednesday, Jan. 23, During PGA Merchandise Show

NBC Sports Group today announced that business services once offered separately by its GOLF brands portfolio will combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, displaying at booth #2173 and located adjacent to GOLF Channel’s Morning Drive stage.

As a comprehensive offering of solutions designed to help any business looking to connect with the sport of golf operate more efficiently and effectively, GOLF Business Solutions simplifies the way companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour have previously served their partners. Once offered separately by each business, GOLF Business Solutions will provide the complete spectrum of services for virtually any need within golf, including technology and operations, brand management, advertising, sponsorships, event planning and management, content development, and more.

“GOLF Business Solutions is very much a customer-centric brand, built on the recognition and trust GOLF Channel has earned as an innovative leader within the golf industry for more than two decades,” said Jeff Foster, senior vice president, GOLF Business Solutions. “Whether you’re a supplier, instructor, resort operator or any business looking for a solution within golf, we’ve made GOLF Business

Solutions a destination that is relevant and purpose-built to support their business needs through best-in-class technology, marketing and services.”

One of the primary points of connection for customers of GOLF Business Solutions will be a new website, which has launched in beta, with an official debut on Wednesday, Jan. 23, in conjunction with the PGA Merchandise Show. Easily navigated, it will feature information on a broad spectrum of services relevant to various customer categories, including:

  • Golf Facilities: technology and operations, purchasing, consulting and support, marketing for golf courses, practice ranges and other off-course facilities.
  • Instructors: brand management, consulting, website design and management for golf instructors.
  • Suppliers: distribution, advertising, partnerships and content creation for product companies.
  • Golf Outings: event planning and management; marketing support for charity/fundraising and/or professional outings.
  • Hospitality & Tourism: operational support, technology and marketing support for resorts and other travel destinations.
  • Media: TV and digital exposure through partnerships, advertising, sponsorships, content integration.

GOLF Business Solutions’ website also will include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.

This tailored content for golf industry professionals will include informational tips, best practices, online learning series, white papers, podcasts and video, including roundtable discussions featuring leaders from all segments of the industry.

About GOLF Business Solutions

GOLF Business Solutions is a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. Building off the recognition and trust of the GOLF brand, the comprehensive offerings of GOLF Business Solutions are designed to meet virtually any need of businesses interested in investing in golf, helping them to become more efficient and effective. Included are services offered by GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour.

-NBC Sports Group-

Media Contact:

Dan Higgins
GOLF Communications
Dan.Higgins@golfchannel.com
407-355-4018


GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

Feb 22, 2019

Top 50 Golf Courses in the U.S. Determined by Reviews from Recreational Golfers

This Year’s Top 50 List Includes Eight New Courses in the Top 10; 22 New Courses Overall

GOLF Advisor has revealed its annual list of Top 50 golf courses in the United States, the website’s most-popular and most-anticipated list determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, the GOLF Advisor Top 50  list is totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the more than 825,000 reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country, like pace of play, staff friendliness and value.

What makes GOLF Advisor’s Top 50 list unique and interesting is the potential for volatility year-to-year due to changes in consumer tastes. These swings can depend on a variety of factors – anything from course conditioning to new pricing. This year’s list includes eight new courses within the top 10 that were not included last year, and 22 new courses overall.

“This is our fifth Top 50 list since we launched GOLF Advisor in 2014 and the variety of our reviewers continue to evolve,” said Brandon Tucker, senior managing editor, GOLF Advisor. “While the list includes a sampling of bucket-list courses that are delivering on high golfer expectations, a large selection of the list features special, more reasonably priced courses that are excelling in their local or regional market.”

More than 2,800 golf courses of the 144,000-plus courses reviewed on GOLF Advisor in 2018 were considered, having received the minimum 10 reviews to qualify for the Top 50.

“Reading through the reviews, we are seeing evidence of reviewers choosing to book at a golf course based on what golfers like them have to say on GOLF Advisor about the total experience,” Tucker said.

Other lists released this week include:  Top 25 Most Improved Courses; Top 25 Courses Rated by Value; Top 25 Course Layouts in the U.S.; Top 25 Courses for Staff Friendliness; Top-Rated Courses for Pace of Play; Top 25 Courses Rated by Conditions; Top 25 Courses for off-course amenities; and Top Courses by state.

Below is GOLF Advisor’s list of Top 50 golf courses for 2018. An asterisk signifies a course which has never previously appeared on the list:

  1. Bethpage State Park/Black Course* – Farmingdale, N.Y.
  2. Atlantic City Country Club* – Northfield, N.J.
  3. Players Stadium Course at TPC Sawgrass – Ponte Vedra Beach, Fla.
  4. Tobacco Road Golf Club* – Sanford, N.C.
  5. Pilgrims Run Golf Club – Pierson, Mich.
  6. Black Lake Golf Club* – Onaway, Mich.
  7. Yocha Dehe Golf Club at Cache Creek Casino Resort – Brooks, Calif.
  8. Las Vegas Paiute Golf Resort/Snow Mountain Course – Las Vegas, Nev.
  9. Chariot Run Golf Club – Laconia, Ind.
  10. Mauna Lani Resort/South Course* – Kohala Coast, Hawaii
  11. Royal Manchester Golf Links – Mount Wolf, Pa.
  12. Pinehills Golf Club/Nicklaus Course* – Plymouth, Mass.
  13. Rams Hill Golf Club – Borrego Springs, Calif.
  14. Bear Slide Golf Club*- Cicero, Ind.
  15. Blackstone Golf Club – Marengo, Ill.
  16. World Woods Golf Club/Pine Barrens Course – Brooksville, Fla.
  17. Harbour Town Golf Links – Hilton Head Island, S.C.
  18. Seaview Golf Club – Bay Course* – Absecon, N.J.
  19. Kiva Dunes – Gulf Shores, Ala.
  20. Las Vegas Paiute Golf Resort/Sun Mountain Course – Las Vegas, Nev.
  21. Ballamor Golf Club*- Egg Harbor Township, N.J.
  22. Barnsley Resort* – Adairsville, Ga.
  23. Waldorf Astoria Golf Club – Orlando, Fla.
  24. Fox Hopyard Golf Club* – East Haddam, Conn.
  25. Prairie Landing Golf Club* – West Chicago, Ill.
  26. Riverwood Golf Club – Port Charlotte, Fla.
  27. Indian Wells Golf Resort – Celebrity Course – Indian Wells, Calif.
  28. River Course at Sevierville Golf Club* – Sevierville, Tenn.
  29. Founders Course at Verrado Golf Club – Buckeye, Ariz.
  30. King and Bear Golf Course at World Golf Village* – St. Augustine, Fla.
  31. Royal Hylands Golf Club – Knightstown, Ind.
  32. Heron Glen Golf Course* – Ringoes, N.J.
  33. Caledonia Golf & Fish Club – Pawleys Island, S.C.
  34. The Links At Union Vale* – Lagrangeville, N.Y.
  35. White Horse Golf Club* – Kingston, Wash.
  36. Whirlwind Golf Club – Devil’s Claw – Chandler, Ariz.
  37. Maderas Golf Club – Poway, Calif.
  38. Lanier Islands Legacy Golf Course* – Buford, Ga.
  39. Harbor Links Golf Club at Sagamore Resort – Liberty, Ind.
  40. Quintero Golf Club – Peoria, Ariz.
  41. Seneca Hickory Stick Golf Club* – Lewiston, N.Y.
  42. Arrowhead Pointe Golf Course at Lake Richard B. Russell – Elberton, Ga.
  43. The Palmer Course at La Cantera Resort – San Antonio, Texas
  44. Pole Creek Golf Club – Tabernash, Colo.
  45. North Conway Country Club* – North Conway, N.H.
  46. Grand Cypress North/South/East – Orlando, Fla.
  47. English Turn Golf & Country Club – New Orleans, La.
  48. Trump National Doral Miami/Red Tiger* – Doral, Fla.
  49. TPC Myrtle Beach* – Murrells Inlet, S.C.
  50. University of Georgia Golf Course – Athens, Ga.

The GOLF Advisor online destination grew rapidly in 2018, expanding services for the avid traveling golfer, including the debut of a GOLF Channel series and the introduction of hosted golfing trips. User traffic to the website hit all-time highs for four consecutive months during the year.

About GOLF Advisor

GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport of golf can be experienced around the world. Featuring more than 825,000 reviews of 14,000-plus golf courses, GOLF Advisor serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes a GOLF Channel travel series, GOLF Advisor Round TripGOLF Advisor Getaways, which are premium travel experiences at world-class resorts and clubs; and GOLF Advisor Club, offering exclusive member benefits and perks. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular ”Best of” Lists generated each year from authentic golfer reviews.

-NBC Sports Group-

Featured photo: Bethpage State Park’s Black Course


Momentum accelerating for G1

Momentum accelerating for G1—PGA Show floor buzzes with interest and signups

Feb 08, 2019

Enthusiasm for a single portal where the whole operation lives.

Golf industry people tend to use the annual PGA Merchandise Show as a marker for progress and a date on the calendar pinned with big goals. It’s no different for the GOLF Business Solutions team that manages G1.

A year ago at the 2018 PGA Show, there were 10 active users of G1’s facility-management technology package. At the conclusion of  the 2019 edition of the Show, the number of golf courses that have chosen to integrate the G1 platform into their operations has well exceeded 500.

Kelvin Wierks, vice president, Business Platforms for GolfNow Technology Products, said G1 is building incredible momentum and running ahead of projections. “And we haven’t really promoted it on a broad scale at all,” he said.

The GOLF Business Solutions exhibit space was large and well-furnished, with seating and modular tables for sit-downs. And yet by the middle of the show’s first day a call went out for more tables and chairs. “By my count there were 133 meetings in which G1 was presented or discussed,” says Wierks. “We talked to people at the show who were telling us, ‘We need G1 right now.’”

G1 is next-generation cloud-based technology for facility management that holds itself to high standards where efficiency and integration are concerned, but seeks to set itself apart by delivering to the golfer a “frictionless experience,” as Wierks describes it. It’s also a smoother ride for the course operator. “We have people who log in and change their rates remotely,” Wierks says. “You could have one course in Florida and one in New York and you’d be able to engage with all the activity at either one in real-time.”

G1 combines all software and operating systems used at a golf facility into one platform. That’s tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more—all controllable by an Internet-connected smartphone or tablet, from anywhere.

“At G1's first PGA Show a year ago, we were in the beginning stage and course operators weren’t thinking much about self-registration at the golf course, or pay-anywhere technology,” says Wierks. “Now those functions are part of retailing, generally, so courses are wanting to remove shop counters and put merchandisers with tablets out on the floor.”

For facilities that are G1-driven right now, there’s a steady and frequent release of new features and functionality. Feedback from those active users is one important source of new feature ideas for the engineering team to work on. “For any of the add-on products we devise and build, G1 courses automatically have 3 million consumers using them,” says Wierks. “The job of training the customer to take advantage of one feature or another is already done—that’s a major advantage for any piece of business software.”

The state of the art of management software has been improving, driven by the cloud-storage option (over local servers) and by engineering innovations. It’s a competitive and dynamic category in which the G1 product competes well from a pure technology standpoint and benefits uniquely from its consumer-centric approach and from the huge built-in audience. Look for an upcoming B2B advertising campaign that tells the G1 story in helpful detail and shows a future, in Wierks’s words, “where the whole operation lives on one portal.”

Learn how G1 can deliver for your course. 


Downloadable Resources

Chapter 6 - Procurement

The Playbook - Chapter 6

Feb 20, 2019

Time to think outside the procurement box

Group purchasing brings new profit possibilities to golf operations. Courses can stock up on products they already buy, as well as others they need at a significant cost savings. With significant cost savings and ability to earn points toward tech, satisfied golf courses see enough savings to make a difference. 


chapter 1

The Playbook - Chapter 1

Jan 17, 2019

Who doesn’t want to book more rounds and generate more revenue?

And while you’re at it, let’s solidify your position in your marketplace and start operating at peak efficiency. Private club, daily fee, municipal or resort course — all have the same goals in these competitive times. Finally, there’s one go-to source to help golf operations learn and activate best-practices throughout their operations.


The Playbook - Chapter 2

The Playbook - Chapter 2

Jan 17, 2019

Best practices for having the right product at the right time for the right price.

What started with the airline and hotel industries is spreading to restaurants, theaters … and golf courses. Dynamic pricing is the inventory strategy courses are using right now to maximize revenue.