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golf course software

Golf software ‘walk-thru’ help

Oct 03, 2019

The value of technology in the workplace depends on the ability of staff members to use it.

The GOLF Business Solutions tool for tee-time inventory and revenue management, GOLFNOW Central (GNC) has been developed with ease-of-use as a high priority. That’s evident to anyone who watches a course operator log into GNC and smoothly navigate its array of business functions. As for operators still learning how GNC works, you could listen to the Partner Support team at GOLF headquarters field their myriad tech questions and readily sense the value of that support.

But for the busy operator who prefers a more hands-on learning approach, GOLFNOW wanted to take support a step further in order to help users of the platform leverage it more efficiently and confidently. That’s why the “WalkMe” project was undertaken. Launching in phases through summer and fall, WalkMe is a built-in program of step-by-step instructions on how to accomplish all tasks within GOLFNOW Central's function tabs.

Log in to GOLFNOW Central currently and you’ll find a WalkMe upgrade in five function modules:

  • How to: Check Holiday Inventory
  • How to: Update Live Inventory
  • How to: Load Live Tee Times
  • How to: Set up Dashboard Reporting
  • How to: Access Performance Reports

More will be added on a rolling basis during the fourth quarter, and similar modules will be implemented for GOLF Business Solutions’ G1 management platform.

Overseeing the project is Chris Alvarez, Manager of Business Services Support for GOLF Business Solutions. Alvarez touts the visual design of the WalkMe tool, which features a “Need Help?” tab in the lower-right corner of every page, plus embedded modules that are active depending on which tab you are utilizing in GNC. During the walk-through, boxes framed in red – easy to identify but compact enough to avoid blocking other content – help indicate where an action is needed. He expects WalkMe to give operators an extra level of assurance that they can quickly perform the tasks and adjustments that lead to improved bookings and margins.

“With how-to information of any kind, a lot of the value lies in when you need or want to access it,” says Alvarez. “This is relevant with WalkMe for GNC in a couple of ways. Just as you hit a key point in the performance of a task, the instructions pertinent to that task become available to click open and read. The other timing factor is about work you might want to do in the evenings, when other forms of support may not be available. WalkMe is a big help in that regard.”

To encourage use of the technology, the GNC welcome page has a bouncing click-box installed on its lower right corner. Operators can get started there and receive an orientation showing where the how-to information is embedded and what it looks like as you access it.

“Walk Me interacts with the user intelligently, providing a variety of examples on how to execute each step of a task,” explains Alvarez. He recommends starting with the Update Live Inventory function and next, because of the time of year, the Check Holiday Inventory task, where WalkMe assistance is particularly intuitive—using WalkMe to fill in knowledge gaps on such a core part of the GNC suite will accelerate the process of making it second-nature to use the platform generally.

Naturally, a golf course staff using the GNC platform will have people with different learning styles. That’s another reason why the WalkMe tool adds value. In the process of training 20-plus colleagues internally at GOLF Business Solutions in the use of GNC, Alvarez has noticed that comprehensive front-end tutoring has its limitations. “We’ve tried all methods here,” he says, “and the greatest success seems to come when the new user can jump in and learn by doing. They get a certain number of reps and then the light bulb comes on. WalkMe caters to that approach.”

Going forward, WalkMe will be able to provide shout-outs to new features as they’re released. Look for best practices of inventory management to be featured in ensuing WalkMe upgrades, along with recommendations about effective strategies that emerge directly from GNC users.

Advancing to a high skill level in the use of GOLFNOW Central is a proven competitive edge. “We’ve noticed over time,” says Alvarez, "that operators who engage with GNC the most tend to see the greatest ROI benefit from their GOLF Business Solutions partnership.” It’s another example of the fact that business technology is valuable, but mastery of it is valuable in the extreme.


Dynamic Pricing

Dynamic pricing during seasonal transitions

Sep 18, 2019

The time has passed for letting the calendar dictate pricing. The times they are a changin’ … on the calendar, that is, as summer turns to fall. This is a common refrain this time of year and for many golf courses, it means checking the calendar to see when they are supposed to change. But is this really the best strategy?

“One of the main discussions we have with our golf course partners is smoothing their transitions coming into and out of seasons,” said Brian Skena, manager, Plus by GOLF Business Solutions. “It doesn’t make sense to abruptly change rates just because the calendar says so. Rather, we would advise to change rates because demand says so.”

It’s a discussion often met with an incredulous look as operators say, “We have always changed our rates at certain points on the calendar. It’s the way we’ve always done it. Our customers expect it. Gosh, it’s published right here on our rate card we have posted in the pro shop.”

“Why have a physical rate card that shows your rate is “x” from this date to that date?” Skena said. “Golfers don’t need to know the price months from now. Let dynamic pricing come into play.” As evidence, he points to the hotel and airline industries, which have made massive profits with dynamic pricing while conditioning consumers to expect prices to reflect demand. “You don’t see airlines and hotels advertising that their rates rise and fall on certain dates. Demand determines what price you see.”

Chris de Laat, Owner of Mayfield Golf Club in Caledon, Ontario, Canada, no longer uses a traditional seasonal calendar to make pricing decisions. “The catalyst for pricing changes is performance,” says de Laat. “Softer days need aggressive pricing and promotions, while busy days warrant higher prices.” de Laat operates by a pricing matrix with a list of criteria that influence his decision-making, including: historical APR; seasonal temperatures; daylight hours; course conditions; competitor pricing, and more. “A motto that resonates for me states that ‘Time is a perishable item – unsold times equate to lost opportunities."

More operators around the country agree. They look at rates during seasonal transitions, but don’t completely rely on the calendar. The consensus is there are a host of other contributing factors unique to individual markets that should influence changing rate on demand, such as weather, course conditions, tourism, etc.

Many of these operators partner with GOLF Business Solutions and its Plus service for rate guidance. Having this support mechanism, and historical and market data it can offer, instills confidence in their decision-making and the timing of their pricing decisions.

Skena said with Plus’ full-service staff, they can be incredibly responsive with clients that are communicating regularly with them. “We can price really well off historical data,” he said. “And when courses are more proactive and willing to communicate with us, we can definitely extend their high seasons.”

To learn more about dynamic pricing and Plus services, CLICK HERE.


Eaglesticks Country Club

GOLF Business Solutions' Advanced Marketing Program extends reach, fuels new categories

Sep 18, 2019

Among the thousands of partner courses that have benefited from GOLF Business Solutions’ decade-long focus on technology, marketing and their position within the world’s largest tee-time marketplace – GOLFNOW – there are many that seek to explore additional business opportunities beyond the tee time.

While still catering to their core golfers, these facilities also hope to attract more casual players, particularly those who might value a club affiliation for social events and networking. These courses are entrepreneurial-minded and are seeking to increase event revenue from events, such as weddings, retirement parties, bar mitzvahs, corporate receptions, and the like.

Enter the new Advanced Marketing Program (AMP) from GOLF Business Solutions. AMP is designed to leverage GOLF’s technology and outbound marketing expertise to reach an audience beyond devoted golfers, and to sell products and services that complement a course partner’s existing daily fee business.

Parker Ross, Brand Specialist for GOLF Business Solutions, has been leading the effort to introduce AMP to the marketplace and uncover the full potential of this new program to further drive business success for its course partners.

“There are best practices within golf course marketing that you follow to optimize a client course’s inventory and build market share among golfers who book rounds online,” says Ross. “That’s not necessarily the path you go down if your goal is conducting a new membership drive – you’re trying to reach a different kind of golfer. Nor is it the optimal way to show your clubhouse and event amenities to non-golfing brides-to-be if you’re looking to drive wedding business. There are people in your geographic market who are very much worth targeting but who really don’t get touched in the normal course of doing business.”

Successful work in these areas requires expertise in landing-page design, paid search and social media marketing, as well as in-depth understanding of both golf course website and ad platform analytics to improve campaign performance and optimize spend across channels.

Ross and colleague, Chanté Osborne, have overseen an AMP beta test run on behalf of EagleSticks Golf Club, an upscale daily fee facility outside Columbus, Ohio. EagleSticks features a Michael Hurdzan-designed 18-hole course and a large, impressive clubhouse featuring event spaces capable of accommodating groups up to 400 guests.

Eaglesticks recently launched a “Club 30” membership drive (celebrating 30 years in business) with the goal of selling 1,000 golf memberships at the promotional rate of $89 per year (note: Club 30 members pay a cart fee with each booking).

A similar campaign was also launched to help generate wedding leads for EagleSticks’ sales & events director, with targeted search and social media ads driving traffic to a custom-made landing page. The campaign generated nearly a dozen leads within its first month, an “exponential increase” over years’ past, according to EagleSticks General Manager Kelly Morrow.

“My comment to the GOLF Business Solutions team was, ‘You know more about technology and market reach than we do, so let’s work together,’” says Morrow. “As for memberships, our first sale came in late July, not long after the launch, and within six weeks our total was close to 100 sales. These are new people to us, more of a casual player—we definitely have the sense that they’ll be good spenders.”

“Without the marketing power of GOLF Business Solutions it would have been very difficult to get the word out about these two programs,” says Morrow. He’s unquestionably proud of the product that EagleSticks represents and sees the immense value in attracting a newer and larger audience to see it for themselves.

To learn more about our AMP service, CLICK HERE.


Videos

Kelly Morrow, PGA

Boosting events business with GOLF Business Solutions

Sep 19, 2019

EagleSticks Golf Club’s Kelly Morrow is boosting his events business with the help of GOLF Business Solutions’ Advanced Marketing Program – or AMP.

Learn more about our Advanced Marketing Program, HERE.


Chef Ponzio

Medinah’s culinary team delivers at BMW Championship

Aug 22, 2019

While fans at last week’s BMW Championship kept a close watch on the FedExCup leaderboard, they probably paid little notice to the show being staged by the culinary staff at Medinah Country Club – a performance that proved just as compelling as the action on the course.

As the host golf course, Medinah’s culinary operation, led by Executive Chef Michael Ponzio, efficiently and seamlessly planned and served more than 33,000 meals throughout the week at the Chicago-area club. While the best golfers in the world competed for the win and a top position in this week’s season-ending TOUR Championship, Ponzio’s team catered to their every culinary need, while doing the same for their club members, and a large contingent of news media.

The sheer volume of just the food prep, alone, for the week was mind boggling. This included making more than 5,000 bagels from scratch, smoking more than 2,000 pounds of meat in their on-site smokers and hard-boiling more than 6,000 eggs. The team worked in multiple shifts around the clock.

“We had an incredible week and I learned how far our team could be pushed, especially considering many of the curveballs thrown our way,” Ponzio said. “To produce that kind of volume from scratch was quite an accomplishment. Food is such a big part of major golf events, and we truly executed a showcase of what we call the ‘Medinah experience.’”

Ponzio’s prep for the week was captured by GOLF Channel cameras and he was interviewed by Morning Drive co-host Gary Williams during the show’s Wednesday telecast on location at Medinah. The Chef also provided a look inside the Medinah F&B operation as part of the original GOLFPASS series, My Daily Routine, which is currently available as part of a vast video library accessible to anyone with a GOLFPASS membership.

Ponzio is keenly aware how golf course culinary operations – both big and small – can benefit from a group-buying program to help them succeed, like the Ride serviced offered by GOLF Business Solutions. The source of Ride as a procurement difference-maker is the immense purchasing power of Comcast, the $84 billion company that owns Xfinity, Universal Studios and the NBC networks, including GOLF Channel. Currently, more than 700 golf courses use Ride to save anywhere from 6 to 35 percent annually on agronomy, food-and-beverage and business supplies.

Medinah joined the Ride program in May and leaned on the service to help the club prepare for its big week. “US Foods was very helpful and accommodating,” Ponzio said. “Their online ordering system made things very simple and gave us the time-saving power to search and order on our own, without having to call a rep and wait for options. For example, if I wanted a snack mix, I could go online and search multiple options and just pick what I wanted.”

“We really did our homework leading into the week,” Ponzio said. “We talked with other chefs who have hosted big golf events before and worked with local farmers to bring in some really cool food options that created special, unexpected moments.

“It definitely had an impact,” he said, “I’ve never seen food talked about so much before during a golf telecast.”

To learn more about the GOLF Business Solutions food and beverage group purchasing programs, CLICK HERE.


Transition to Ride

Transitioning to Ride is a seamless golf solution

Jul 24, 2019

Group purchasing delivers bottom-line savings, period. Joining or transitioning to the Ride service offered by GOLF Business Solutions can be easy, seamless and stress free. Hear why from Matthew O’Connor, executive chef at Bonnie Briar Country Club in Larchmont, N.Y.

To learn more about our Ride program, CLICK HERE.


News

Women's Golf Day

GOLF Business Solutions partners with Women's Golf Day

May 02, 2019

Supporting women in the game of golf

ORLANDO, Fla.(May 1, 2019) – Celebrating women in golf, GOLF Business Solutions has partnered with Women's Golf Day to support its June 4 event and the organization’s efforts that encourage women and girls to get more involved in the game.

"Our team works continually to provide solutions for our partners, and collaborating with Women's Golf Day to provide our partners with unique access is one of those solutions,” said Jeff Foster, senior vice president, GOLFNOW and Emerging Businesses. “Growing the game through increased female participation is good for everyone, and the attention we will help to create for this day is another step in the right direction. We hope to see hundreds of new golf facilities participating in 2019."   

As part of the partnership, GOLF Business Solutions will launch various marketing initiatives to encourage GOLFNOW's 7,000+ golf course partners to host Women’s Golf Day activities. Providing an incentive, registration fees will be waived for all GOLFNOW courses that utilize its Plus  service – a $79.99 value! All other GOLFNOW partner courses will be receiving a 20 percent registration discount.

Women’s Golf Day is a one-day, four-hour experience that is becoming a global movement. It combines golf with social and networking activities and allows every woman the opportunity to explore the various golf-related options in her local community. Over the past three years, the event has been hosted by more than 900 venues in 52 countries. It has engaged a community of more than 50,000 women. 

The rapid rise in the number of women playing golf isn’t just a trend. It's real evidence that women have become an important segment of the game – not only socially, but economically as well. Savvy golf course operators already know this and over time have taken steps to accommodate the needs and wants of the female golfer.

Courses utilizing Plus should contact their GOLF Business Solutions representative for directions on how to register for free.

Other GOLFNOW partner courses who wish to participate in Women’s Golf Day can click here for more information or register to host the event with the code GOLFNOW2019.  

 


NBC Sports Group Launches GOLF Business Solutions

NBC Sports Group Launches GOLF Business Solutions

Feb 28, 2019

NBC SPORTS GROUP LAUNCHES GOLF BUSINESS SOLUTIONS, PROVIDING SINGULAR SOURCE FOR ALL SERVICES OFFERED BY ITS FAMILY OF GOLF BRANDS

Comprehensive Business Solutions from GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy, GOLF Am Tour Now Consolidated Under One Umbrella Brand

GOLF Business Solutions Website Launches Wednesday, Jan. 23, During PGA Merchandise Show

NBC Sports Group today announced that business services once offered separately by its GOLF brands portfolio will combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, displaying at booth #2173 and located adjacent to GOLF Channel’s Morning Drive stage.

As a comprehensive offering of solutions designed to help any business looking to connect with the sport of golf operate more efficiently and effectively, GOLF Business Solutions simplifies the way companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour have previously served their partners. Once offered separately by each business, GOLF Business Solutions will provide the complete spectrum of services for virtually any need within golf, including technology and operations, brand management, advertising, sponsorships, event planning and management, content development, and more.

“GOLF Business Solutions is very much a customer-centric brand, built on the recognition and trust GOLF Channel has earned as an innovative leader within the golf industry for more than two decades,” said Jeff Foster, senior vice president, GOLF Business Solutions. “Whether you’re a supplier, instructor, resort operator or any business looking for a solution within golf, we’ve made GOLF Business

Solutions a destination that is relevant and purpose-built to support their business needs through best-in-class technology, marketing and services.”

One of the primary points of connection for customers of GOLF Business Solutions will be a new website, which has launched in beta, with an official debut on Wednesday, Jan. 23, in conjunction with the PGA Merchandise Show. Easily navigated, it will feature information on a broad spectrum of services relevant to various customer categories, including:

  • Golf Facilities: technology and operations, purchasing, consulting and support, marketing for golf courses, practice ranges and other off-course facilities.
  • Instructors: brand management, consulting, website design and management for golf instructors.
  • Suppliers: distribution, advertising, partnerships and content creation for product companies.
  • Golf Outings: event planning and management; marketing support for charity/fundraising and/or professional outings.
  • Hospitality & Tourism: operational support, technology and marketing support for resorts and other travel destinations.
  • Media: TV and digital exposure through partnerships, advertising, sponsorships, content integration.

GOLF Business Solutions’ website also will include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.

This tailored content for golf industry professionals will include informational tips, best practices, online learning series, white papers, podcasts and video, including roundtable discussions featuring leaders from all segments of the industry.

About GOLF Business Solutions

GOLF Business Solutions is a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. Building off the recognition and trust of the GOLF brand, the comprehensive offerings of GOLF Business Solutions are designed to meet virtually any need of businesses interested in investing in golf, helping them to become more efficient and effective. Included are services offered by GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour.

-NBC Sports Group-

Media Contact:

Dan Higgins
GOLF Communications
Dan.Higgins@golfchannel.com
407-355-4018


GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

Feb 22, 2019

Top 50 Golf Courses in the U.S. Determined by Reviews from Recreational Golfers

This Year’s Top 50 List Includes Eight New Courses in the Top 10; 22 New Courses Overall

GOLF Advisor has revealed its annual list of Top 50 golf courses in the United States, the website’s most-popular and most-anticipated list determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, the GOLF Advisor Top 50  list is totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the more than 825,000 reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country, like pace of play, staff friendliness and value.

What makes GOLF Advisor’s Top 50 list unique and interesting is the potential for volatility year-to-year due to changes in consumer tastes. These swings can depend on a variety of factors – anything from course conditioning to new pricing. This year’s list includes eight new courses within the top 10 that were not included last year, and 22 new courses overall.

“This is our fifth Top 50 list since we launched GOLF Advisor in 2014 and the variety of our reviewers continue to evolve,” said Brandon Tucker, senior managing editor, GOLF Advisor. “While the list includes a sampling of bucket-list courses that are delivering on high golfer expectations, a large selection of the list features special, more reasonably priced courses that are excelling in their local or regional market.”

More than 2,800 golf courses of the 144,000-plus courses reviewed on GOLF Advisor in 2018 were considered, having received the minimum 10 reviews to qualify for the Top 50.

“Reading through the reviews, we are seeing evidence of reviewers choosing to book at a golf course based on what golfers like them have to say on GOLF Advisor about the total experience,” Tucker said.

Other lists released this week include:  Top 25 Most Improved Courses; Top 25 Courses Rated by Value; Top 25 Course Layouts in the U.S.; Top 25 Courses for Staff Friendliness; Top-Rated Courses for Pace of Play; Top 25 Courses Rated by Conditions; Top 25 Courses for off-course amenities; and Top Courses by state.

Below is GOLF Advisor’s list of Top 50 golf courses for 2018. An asterisk signifies a course which has never previously appeared on the list:

  1. Bethpage State Park/Black Course* – Farmingdale, N.Y.
  2. Atlantic City Country Club* – Northfield, N.J.
  3. Players Stadium Course at TPC Sawgrass – Ponte Vedra Beach, Fla.
  4. Tobacco Road Golf Club* – Sanford, N.C.
  5. Pilgrims Run Golf Club – Pierson, Mich.
  6. Black Lake Golf Club* – Onaway, Mich.
  7. Yocha Dehe Golf Club at Cache Creek Casino Resort – Brooks, Calif.
  8. Las Vegas Paiute Golf Resort/Snow Mountain Course – Las Vegas, Nev.
  9. Chariot Run Golf Club – Laconia, Ind.
  10. Mauna Lani Resort/South Course* – Kohala Coast, Hawaii
  11. Royal Manchester Golf Links – Mount Wolf, Pa.
  12. Pinehills Golf Club/Nicklaus Course* – Plymouth, Mass.
  13. Rams Hill Golf Club – Borrego Springs, Calif.
  14. Bear Slide Golf Club*- Cicero, Ind.
  15. Blackstone Golf Club – Marengo, Ill.
  16. World Woods Golf Club/Pine Barrens Course – Brooksville, Fla.
  17. Harbour Town Golf Links – Hilton Head Island, S.C.
  18. Seaview Golf Club – Bay Course* – Absecon, N.J.
  19. Kiva Dunes – Gulf Shores, Ala.
  20. Las Vegas Paiute Golf Resort/Sun Mountain Course – Las Vegas, Nev.
  21. Ballamor Golf Club*- Egg Harbor Township, N.J.
  22. Barnsley Resort* – Adairsville, Ga.
  23. Waldorf Astoria Golf Club – Orlando, Fla.
  24. Fox Hopyard Golf Club* – East Haddam, Conn.
  25. Prairie Landing Golf Club* – West Chicago, Ill.
  26. Riverwood Golf Club – Port Charlotte, Fla.
  27. Indian Wells Golf Resort – Celebrity Course – Indian Wells, Calif.
  28. River Course at Sevierville Golf Club* – Sevierville, Tenn.
  29. Founders Course at Verrado Golf Club – Buckeye, Ariz.
  30. King and Bear Golf Course at World Golf Village* – St. Augustine, Fla.
  31. Royal Hylands Golf Club – Knightstown, Ind.
  32. Heron Glen Golf Course* – Ringoes, N.J.
  33. Caledonia Golf & Fish Club – Pawleys Island, S.C.
  34. The Links At Union Vale* – Lagrangeville, N.Y.
  35. White Horse Golf Club* – Kingston, Wash.
  36. Whirlwind Golf Club – Devil’s Claw – Chandler, Ariz.
  37. Maderas Golf Club – Poway, Calif.
  38. Lanier Islands Legacy Golf Course* – Buford, Ga.
  39. Harbor Links Golf Club at Sagamore Resort – Liberty, Ind.
  40. Quintero Golf Club – Peoria, Ariz.
  41. Seneca Hickory Stick Golf Club* – Lewiston, N.Y.
  42. Arrowhead Pointe Golf Course at Lake Richard B. Russell – Elberton, Ga.
  43. The Palmer Course at La Cantera Resort – San Antonio, Texas
  44. Pole Creek Golf Club – Tabernash, Colo.
  45. North Conway Country Club* – North Conway, N.H.
  46. Grand Cypress North/South/East – Orlando, Fla.
  47. English Turn Golf & Country Club – New Orleans, La.
  48. Trump National Doral Miami/Red Tiger* – Doral, Fla.
  49. TPC Myrtle Beach* – Murrells Inlet, S.C.
  50. University of Georgia Golf Course – Athens, Ga.

The GOLF Advisor online destination grew rapidly in 2018, expanding services for the avid traveling golfer, including the debut of a GOLF Channel series and the introduction of hosted golfing trips. User traffic to the website hit all-time highs for four consecutive months during the year.

About GOLF Advisor

GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport of golf can be experienced around the world. Featuring more than 825,000 reviews of 14,000-plus golf courses, GOLF Advisor serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes a GOLF Channel travel series, GOLF Advisor Round TripGOLF Advisor Getaways, which are premium travel experiences at world-class resorts and clubs; and GOLF Advisor Club, offering exclusive member benefits and perks. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular ”Best of” Lists generated each year from authentic golfer reviews.

-NBC Sports Group-

Featured photo: Bethpage State Park’s Black Course


Downloadable Resources

Chapter 6 - Procurement

The Playbook - Chapter 6

Feb 20, 2019

Time to think outside the procurement box

Group purchasing brings new profit possibilities to golf operations. Courses can stock up on products they already buy, as well as others they need at a significant cost savings. With significant cost savings and ability to earn points toward tech, satisfied golf courses see enough savings to make a difference. 


chapter 1

The Playbook - Chapter 1

Jan 17, 2019

Who doesn’t want to book more rounds and generate more revenue?

And while you’re at it, let’s solidify your position in your marketplace and start operating at peak efficiency. Private club, daily fee, municipal or resort course — all have the same goals in these competitive times. Finally, there’s one go-to source to help golf operations learn and activate best-practices throughout their operations.


The Playbook - Chapter 2

The Playbook - Chapter 2

Jan 17, 2019

Best practices for having the right product at the right time for the right price.

What started with the airline and hotel industries is spreading to restaurants, theaters … and golf courses. Dynamic pricing is the inventory strategy courses are using right now to maximize revenue.