Library

Golf Advisor reviewer

Leveraging course reviews for better business

Aug 07, 2019

By Brandon Tucker, Managing Editor, GOLF Advisor

At GOLF Advisor, our editorial staff writes expert golf and travel content about courses all over the world. But many of our readers come to see what other golfers – not those in the business but just like them – have to say about a golf experience. It could be to help them plan their next local round or to aid in their next golf trip.

Our five-star ratings logic weights the most recent reviews in order to provide the most accurate reflection possible of the current experience. In 2019, we're on pace for a record year of course reviews from our community at GOLF Advisor. Since revealing the platform at the end of 2012, we have more than 30 courses that have over 1,000 reviews and more than 2,600 with over 100 reviews! These active courses have a leg up against their peers by providing authentic information on what the facility experience is like. Such a mass of reviews provides golfers with further confidence about whether the experience is right for their next round.

GOLF Advisor sets itself apart from other consumer review platforms because only golf courses are reviewed; you can't review a car or your dentist here. Also, the other general platforms only have one overall category, so, it's difficult to truly know how into golf the reviewer is. GOLF Advisor not only has overall category, but SIX subcategories that let the golfer rate everything from conditions to friendliness. And their profile shows how many reviews they've written, as well as the option for handicap and age information. Golfers can filter reviews by which players and reviewers are most like them. Useful!

Even the highest-rated courses on our platform receive negative reviews or comments from time-to-time. If what the review said rings true, comment on it using your official GOLF Advisor course account and let them know you are aware of their experience and working on it. It's also totally within your right and constructive to readers to point out anything in their review that is a misunderstanding, or statements that are factually inaccurate. It's possible that even if the reviewer is well meaning, they were provided with bad intel or were misled. By having your staff actively engage with customers about what they liked or didn’t like, you are sending a clear message that your facility is looking for any possible ways to improve.

It's not too late to join in. There are many tools in your arsenal to help encourage golfers to share their experience. Be sure to include a link to your course page in email and social communication. You can also add a ratings widget to your golf course website. Ask your GOLF Business Solutions rep for window decals and other signage. But face-to-face communication is also key! Your pro shop staff, greeters and outside service staff should all be asking for feedback on the experience.

If you have a GOLF Business Solutions booking engine, you can have your rep turn on post interaction emails to trigger a notification to golfers to write a review based on their last visit.

For courses in the north, be sure to take advantage of the last month of peak season to grow your review count, and for courses in the south, prime time is right around the corner! Don't let the sun set on your chance to receive more reviews!

To learn more about GOLF Advisor, CLICK HERE.


Nemadji Golf Club

Matching tech to your market

Aug 07, 2019

Years after Bobby Jones had retired and Jack Nicklaus was dominating pro golf, writers would ask Jones hypothetical questions about how he, in his prime, might have handled Nicklaus. “An athlete can only measure himself against those who are competing at the same time he’s competing,” Jones would reply, sagely.

It’s similar for competition on the business side of golf—you can only endeavor to succeed in the market where you’re located, serving the clientele that’s around you. Mark Carlson, a veteran course operator who oversees the 36-hole Nemadji Golf Club in Superior, Wisconsin, knows this well. Average income for golfers in Superior—and the considerably higher average income for people 15 minutes away in Duluth, Minnesota—are kept firmly in mind by Carlson as he sets his prices and policies.

“Annual household income on this side of the state line is just over $39,000, well below the national average,” Carlson says. “In Duluth it’s a few notches higher. I run 100 group outing events a year, and 60 percent of them come from Minnesota—I get good pricing on that business because I’m able to attract it from the wealthier market.”

Meanwhile, golfers on the Wisconsin side can only afford to be regulars at Nemadji if they’re paying a reasonably priced green fee for the area, so Carlson strategizes—and deploys technology—based on that reality. His particular style as a GOLF Business Solutions partner course is shrewdly arrived.

“My rep, Dan Bury, is focused on tee times that go unused and deliver zero value,” says Carlson. “I’m focused on the same thing. All the technology I get through GOLF Business Solutions helps me fill that sheet and get those golfers in the door. For me to price aggressively and blast out emails to my locals is pretty easy, because the price I’m starting from is already at the lower end.”

On his two 18-hole regulation courses, Carlson expects to log 50,000-plus rounds this year. He’s managed Nemadji an amazing 44 years, and over the past 15 seasons he’s leased the facility from the city of Superior; those lease payments have added $2.4 million to the city’s treasury—while around him, other government-owned courses have been draining municipal coffers. His promotional emails are loaded with exclamation points, always delivering on his core belief that “value is the whole deal” to his base clientele.

One recent email, with a value proposition that included a free beer with green fee, included a photo of an icy Coors can that stretched from the top of a computer screen to the bottom. Constructing promo emails so that all their information is current and consistent involves some technical tweaking that Carlson doesn’t have time to do. At that point, he calls on Bury to go behind the wall and make the necessary changes. “Dan is good enough to do it, which I certainly appreciate,” says Carlson. “But if he doesn’t have the time I’ll send it out anyway. My regulars only look at the big headlines.”

Carlson even has a (non-digital) marketing ploy offering golf at a green fee of zero. His target market is people within a certain driving distance who may never have heard of Nemadji and whose no-charge golf rounds go undetected by the regulars. “These out-of-town people pay their $14 cart fee, they buy something to eat and drink, and they might spend a little money in the shop,” says Carlson. “Why wouldn’t I want that money – which added up to $50,000 last year – when the alternative is to get nothing?”

There’s an old golf-business saying that applies here: People who are successful all do things differently, while people who fail all do things the same way. “Mark has a philosophy that aligns with the GOLF Business Solutions point of view on inventory yield,” says Bury. “That being said, he doesn’t dive into the details of the technology and services we can provide, so our team helps him out, where we can. He’s old-school but at the same time he’s very innovative, and we love working with the guy.”

Moral of the story: Know your market, be aggressive, bring in great technology then use as much of it as you need to use, to be successful.

To learn more about what GOLF Business Solutions can do for your facility, CLICK HERE.


Peak weeks and tee sheet adjustments

Managing your tee sheet for peak weeks

Aug 07, 2019

As the functionality wired into tee-time booking systems gets more sophisticated, resourceful course operators are always on the lookout for new ways to leverage it during special weeks on the calendar. Recently, we’ve seen courses make adjustments to their booking function based on predicted high demand during major championships, but similar strategies can be incorporated for a variety of nearby events – or even tournaments or activities you may host, yourself.

Ronnie Wright, Jr., the PGA Director of Golf at The Golf Club at Middle Bay in Oceanside, N.Y., used his GOLF Business Solutions online booking sophistication to exploit this year's PGA Championship at Bethpage State Park, a neighboring Long Island course.

“Knowing the PGA Championship would be down the road from us, we knew that a slew of out-of-towners would be coming here not only wanting to watch the tournament but also hoping to play some golf themselves and maybe entertain clients,” said Wright. “We asked Lindsey Wellenstein (Wright’s GOLF Business Solutions representative) to get with her team and make adjustments to our reservation settings.”

To begin with, the course changed its standard seven-day-in-advance policy so that times for PGA Championship week could be booked 90 days out. The Golf Club of Middle Bay was a member-only facility until five years ago, and its GOLF Advisor ratings are eye-catchingly high. Wright felt that, given the chance, golfers from far-off places would be eager to book his course. “We sold tee times to people from California, Canada, Japan and really all over,” says Wright. “We sold times we wouldn’t have sold, and we sold them at a premium.”

Wright captured his premium fee by having GOLF Business Solutions disable his dynamic-pricing tool for that one week. “We set things up so our normal triggered price drops got eliminated,” he explains. “That allowed us to enforce our weekend rack rate of $83, including cart, for the entire period.”

Similar strategizing helped the 36-hole Bayonet and Black Horse Golf in Seaside, Calif., make hay out of this year’s U.S. Open at nearby Pebble Beach Golf Links.

Pat Jones, the facility’s director of golf, worked far in advance of the U.S. Open with Charles Fralix III, his GOLF Business Solutions rep, on business strategy. The idea was to make the Bayonet and Black Horse inventory as attractive yet high-yielding as possible on GOLFNOW. Jones asked that all tee times for the two courses be sold in a package with cart, lunch, beverages and a souvenir logo hat included – there’s your attraction angle – easily justifying a basic $225-per-player fee.

Meanwhile, parts of the two tee sheets (one for each of the two 18-hole courses) were organized as shotgun blocks, while other parts stayed in normal sequential form. All of the packages were set up to get prepaid by the booking golfer. Where the sheet remained in its normal matrix, a dynamic-pricing tool was turned on, to set the fees according to demand. On two separate days there were times that sold for a peak price of $275.

“All the public-access courses in this area know and prepare when there’s something big coming up on the calendar,” says Jones. “Whether it was us, or Poppy Hills or Carmel Valley Ranch or whichever facility, we all had strategies to maximize revenue.”

One key adjustment along the way involved prepayment. “At first, we weren’t requiring up-front payment, but we tested it and found that nobody minded. We heard that same thing talking to other courses, so we flipped the switch to prepayment,” says Jones.

The approach that emerged from Jones’s brainstorm sessions with Fralix proved successful, to say the least.

“We didn’t 100 percent sell out,” Jones says, “but I’ve got our records from 2010 when the U.S. Open was also here at Pebble Beach, and revenues in 2019 were much higher. In 2010 they averaged about 450 rounds a day, and this year we averaged 400 a day, but back then the green fee was around $140 and this year we were selling at $225 all the way up to $275.”

Pasatiempo, the renowned Pacific Coast course with its Alister MacKenzie jewel of a layout, used an interesting strategy to parlay this year’s U.S. Open into business success. Poring over the records from 2010 and 2012, when there were U.S. Opens at Pebble Beach and the Olympic Club, respectively, general manager Scott Hoyt set his revenue goals based on total spend more than premium-priced green fees.

“In a 10-day window from Friday, June 7 to Monday the 17th we bumped our fee from $275 to $295, then at a certain point we moved it up to $310,” says Hoyt. “Still, that was a modest premium—one course actually doubled its rate—and as a result we had a steady flow of positive comments about our pricing.” Once the policy was set, Hoyt closed his office door and crafted a lengthy, highly detailed email that would go out to everyone who had booked for the 10-day period. It asked about walk versus ride, need for rental sets, need for caddies and forecaddies, dining plans, and other ancillary-spend categories. Golfers responded enthusiastically, eager to get all aspects of their visits to this bucket-list destination squared away.

“We begged and borrowed rental sets to cover the need,” says Hoyt. “We called in caddies from all over – even some of our members took loops. Our F&B operation maxed out on sales. On one hand, people were super-thankful we gave them the opportunity to reserve everything in advance – customer experience was through the roof. On the other hand, we made money like never before.”

Compared to June 2010, Pasatiempo eclipsed revenue from that entire month in only a four-day period this year. “And June of 2010,” adds Hoyt, “had been our biggest green-fee revenue month ever.”

Obviously, the two U.S. majors that move around may not be coming to your area anytime soon, but even lesser events like the U.S. Amateur or the two senior majors could potentially spike up some demand. The key is knowing how the best booking engines can accommodate those unique scenarios and using them to maximize your revenue and exposure when they occur.

To learn more about our tee time booking system, CLICK HERE.


Videos

Transition to Ride

Transitioning to Ride is a seamless golf solution

Jul 24, 2019

Group purchasing delivers bottom-line savings, period. Joining or transitioning to the Ride service offered by GOLF Business Solutions can be easy, seamless and stress free. Hear why from Matthew O’Connor, executive chef at Bonnie Briar Country Club in Larchmont, N.Y.

To learn more about our Ride program, CLICK HERE.


Jor Martin - Ride

Savings create ‘wow’ items for your golf club

Jun 24, 2019

It would be tough to argue against the all-American hamburger as the staple menu item for any golf course operation – from the tiny muni to the high-end country club. They come in all shapes, sizes, and tastes as we see in this video from the Country Club at Castle Pines in Colorado. Watch how their signature burger is made and hear from Executive Chef Joe Martin how GOLF Business Solutions’ Ride buying service has helped them save money on all the ingredients they need to make this masterpiece, and much more.

To learn more about our Ride program, CLICK HERE.


G1_Managing

G1 technology creates better options for golf courses

Jun 13, 2019

Cloud-based technology in golf course management has become more common today, but finding a management system that provides the mobility to manage from anywhere at any time, and enables operators to know their golfers better and puts them at the center of the experience is vital. Listen to industry professionals from GolfNorth and Twelve Stones Golf Club about how G1 has improved the way they do business.

To learn more about G1, CLICK HERE.


News

Women's Golf Day

GOLF Business Solutions partners with Women's Golf Day

May 02, 2019

Supporting women in the game of golf

ORLANDO, Fla.(May 1, 2019) – Celebrating women in golf, GOLF Business Solutions has partnered with Women's Golf Day to support its June 4 event and the organization’s efforts that encourage women and girls to get more involved in the game.

"Our team works continually to provide solutions for our partners, and collaborating with Women's Golf Day to provide our partners with unique access is one of those solutions,” said Jeff Foster, senior vice president, GOLFNOW and Emerging Businesses. “Growing the game through increased female participation is good for everyone, and the attention we will help to create for this day is another step in the right direction. We hope to see hundreds of new golf facilities participating in 2019."   

As part of the partnership, GOLF Business Solutions will launch various marketing initiatives to encourage GOLFNOW's 7,000+ golf course partners to host Women’s Golf Day activities. Providing an incentive, registration fees will be waived for all GOLFNOW courses that utilize its Plus  service – a $79.99 value! All other GOLFNOW partner courses will be receiving a 20 percent registration discount.

Women’s Golf Day is a one-day, four-hour experience that is becoming a global movement. It combines golf with social and networking activities and allows every woman the opportunity to explore the various golf-related options in her local community. Over the past three years, the event has been hosted by more than 900 venues in 52 countries. It has engaged a community of more than 50,000 women. 

The rapid rise in the number of women playing golf isn’t just a trend. It's real evidence that women have become an important segment of the game – not only socially, but economically as well. Savvy golf course operators already know this and over time have taken steps to accommodate the needs and wants of the female golfer.

Courses utilizing Plus should contact their GOLF Business Solutions representative for directions on how to register for free.

Other GOLFNOW partner courses who wish to participate in Women’s Golf Day can click here for more information or register to host the event with the code GOLFNOW2019.  

 


NBC Sports Group Launches GOLF Business Solutions

NBC Sports Group Launches GOLF Business Solutions

Feb 28, 2019

NBC SPORTS GROUP LAUNCHES GOLF BUSINESS SOLUTIONS, PROVIDING SINGULAR SOURCE FOR ALL SERVICES OFFERED BY ITS FAMILY OF GOLF BRANDS

Comprehensive Business Solutions from GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy, GOLF Am Tour Now Consolidated Under One Umbrella Brand

GOLF Business Solutions Website Launches Wednesday, Jan. 23, During PGA Merchandise Show

NBC Sports Group today announced that business services once offered separately by its GOLF brands portfolio will combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, displaying at booth #2173 and located adjacent to GOLF Channel’s Morning Drive stage.

As a comprehensive offering of solutions designed to help any business looking to connect with the sport of golf operate more efficiently and effectively, GOLF Business Solutions simplifies the way companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour have previously served their partners. Once offered separately by each business, GOLF Business Solutions will provide the complete spectrum of services for virtually any need within golf, including technology and operations, brand management, advertising, sponsorships, event planning and management, content development, and more.

“GOLF Business Solutions is very much a customer-centric brand, built on the recognition and trust GOLF Channel has earned as an innovative leader within the golf industry for more than two decades,” said Jeff Foster, senior vice president, GOLF Business Solutions. “Whether you’re a supplier, instructor, resort operator or any business looking for a solution within golf, we’ve made GOLF Business

Solutions a destination that is relevant and purpose-built to support their business needs through best-in-class technology, marketing and services.”

One of the primary points of connection for customers of GOLF Business Solutions will be a new website, which has launched in beta, with an official debut on Wednesday, Jan. 23, in conjunction with the PGA Merchandise Show. Easily navigated, it will feature information on a broad spectrum of services relevant to various customer categories, including:

  • Golf Facilities: technology and operations, purchasing, consulting and support, marketing for golf courses, practice ranges and other off-course facilities.
  • Instructors: brand management, consulting, website design and management for golf instructors.
  • Suppliers: distribution, advertising, partnerships and content creation for product companies.
  • Golf Outings: event planning and management; marketing support for charity/fundraising and/or professional outings.
  • Hospitality & Tourism: operational support, technology and marketing support for resorts and other travel destinations.
  • Media: TV and digital exposure through partnerships, advertising, sponsorships, content integration.

GOLF Business Solutions’ website also will include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.

This tailored content for golf industry professionals will include informational tips, best practices, online learning series, white papers, podcasts and video, including roundtable discussions featuring leaders from all segments of the industry.

About GOLF Business Solutions

GOLF Business Solutions is a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. Building off the recognition and trust of the GOLF brand, the comprehensive offerings of GOLF Business Solutions are designed to meet virtually any need of businesses interested in investing in golf, helping them to become more efficient and effective. Included are services offered by GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour.

-NBC Sports Group-

Media Contact:

Dan Higgins
GOLF Communications
Dan.Higgins@golfchannel.com
407-355-4018


GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

Feb 22, 2019

Top 50 Golf Courses in the U.S. Determined by Reviews from Recreational Golfers

This Year’s Top 50 List Includes Eight New Courses in the Top 10; 22 New Courses Overall

GOLF Advisor has revealed its annual list of Top 50 golf courses in the United States, the website’s most-popular and most-anticipated list determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, the GOLF Advisor Top 50  list is totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the more than 825,000 reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country, like pace of play, staff friendliness and value.

What makes GOLF Advisor’s Top 50 list unique and interesting is the potential for volatility year-to-year due to changes in consumer tastes. These swings can depend on a variety of factors – anything from course conditioning to new pricing. This year’s list includes eight new courses within the top 10 that were not included last year, and 22 new courses overall.

“This is our fifth Top 50 list since we launched GOLF Advisor in 2014 and the variety of our reviewers continue to evolve,” said Brandon Tucker, senior managing editor, GOLF Advisor. “While the list includes a sampling of bucket-list courses that are delivering on high golfer expectations, a large selection of the list features special, more reasonably priced courses that are excelling in their local or regional market.”

More than 2,800 golf courses of the 144,000-plus courses reviewed on GOLF Advisor in 2018 were considered, having received the minimum 10 reviews to qualify for the Top 50.

“Reading through the reviews, we are seeing evidence of reviewers choosing to book at a golf course based on what golfers like them have to say on GOLF Advisor about the total experience,” Tucker said.

Other lists released this week include:  Top 25 Most Improved Courses; Top 25 Courses Rated by Value; Top 25 Course Layouts in the U.S.; Top 25 Courses for Staff Friendliness; Top-Rated Courses for Pace of Play; Top 25 Courses Rated by Conditions; Top 25 Courses for off-course amenities; and Top Courses by state.

Below is GOLF Advisor’s list of Top 50 golf courses for 2018. An asterisk signifies a course which has never previously appeared on the list:

  1. Bethpage State Park/Black Course* – Farmingdale, N.Y.
  2. Atlantic City Country Club* – Northfield, N.J.
  3. Players Stadium Course at TPC Sawgrass – Ponte Vedra Beach, Fla.
  4. Tobacco Road Golf Club* – Sanford, N.C.
  5. Pilgrims Run Golf Club – Pierson, Mich.
  6. Black Lake Golf Club* – Onaway, Mich.
  7. Yocha Dehe Golf Club at Cache Creek Casino Resort – Brooks, Calif.
  8. Las Vegas Paiute Golf Resort/Snow Mountain Course – Las Vegas, Nev.
  9. Chariot Run Golf Club – Laconia, Ind.
  10. Mauna Lani Resort/South Course* – Kohala Coast, Hawaii
  11. Royal Manchester Golf Links – Mount Wolf, Pa.
  12. Pinehills Golf Club/Nicklaus Course* – Plymouth, Mass.
  13. Rams Hill Golf Club – Borrego Springs, Calif.
  14. Bear Slide Golf Club*- Cicero, Ind.
  15. Blackstone Golf Club – Marengo, Ill.
  16. World Woods Golf Club/Pine Barrens Course – Brooksville, Fla.
  17. Harbour Town Golf Links – Hilton Head Island, S.C.
  18. Seaview Golf Club – Bay Course* – Absecon, N.J.
  19. Kiva Dunes – Gulf Shores, Ala.
  20. Las Vegas Paiute Golf Resort/Sun Mountain Course – Las Vegas, Nev.
  21. Ballamor Golf Club*- Egg Harbor Township, N.J.
  22. Barnsley Resort* – Adairsville, Ga.
  23. Waldorf Astoria Golf Club – Orlando, Fla.
  24. Fox Hopyard Golf Club* – East Haddam, Conn.
  25. Prairie Landing Golf Club* – West Chicago, Ill.
  26. Riverwood Golf Club – Port Charlotte, Fla.
  27. Indian Wells Golf Resort – Celebrity Course – Indian Wells, Calif.
  28. River Course at Sevierville Golf Club* – Sevierville, Tenn.
  29. Founders Course at Verrado Golf Club – Buckeye, Ariz.
  30. King and Bear Golf Course at World Golf Village* – St. Augustine, Fla.
  31. Royal Hylands Golf Club – Knightstown, Ind.
  32. Heron Glen Golf Course* – Ringoes, N.J.
  33. Caledonia Golf & Fish Club – Pawleys Island, S.C.
  34. The Links At Union Vale* – Lagrangeville, N.Y.
  35. White Horse Golf Club* – Kingston, Wash.
  36. Whirlwind Golf Club – Devil’s Claw – Chandler, Ariz.
  37. Maderas Golf Club – Poway, Calif.
  38. Lanier Islands Legacy Golf Course* – Buford, Ga.
  39. Harbor Links Golf Club at Sagamore Resort – Liberty, Ind.
  40. Quintero Golf Club – Peoria, Ariz.
  41. Seneca Hickory Stick Golf Club* – Lewiston, N.Y.
  42. Arrowhead Pointe Golf Course at Lake Richard B. Russell – Elberton, Ga.
  43. The Palmer Course at La Cantera Resort – San Antonio, Texas
  44. Pole Creek Golf Club – Tabernash, Colo.
  45. North Conway Country Club* – North Conway, N.H.
  46. Grand Cypress North/South/East – Orlando, Fla.
  47. English Turn Golf & Country Club – New Orleans, La.
  48. Trump National Doral Miami/Red Tiger* – Doral, Fla.
  49. TPC Myrtle Beach* – Murrells Inlet, S.C.
  50. University of Georgia Golf Course – Athens, Ga.

The GOLF Advisor online destination grew rapidly in 2018, expanding services for the avid traveling golfer, including the debut of a GOLF Channel series and the introduction of hosted golfing trips. User traffic to the website hit all-time highs for four consecutive months during the year.

About GOLF Advisor

GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport of golf can be experienced around the world. Featuring more than 825,000 reviews of 14,000-plus golf courses, GOLF Advisor serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes a GOLF Channel travel series, GOLF Advisor Round TripGOLF Advisor Getaways, which are premium travel experiences at world-class resorts and clubs; and GOLF Advisor Club, offering exclusive member benefits and perks. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular ”Best of” Lists generated each year from authentic golfer reviews.

-NBC Sports Group-

Featured photo: Bethpage State Park’s Black Course


Downloadable Resources

Chapter 6 - Procurement

The Playbook - Chapter 6

Feb 20, 2019

Time to think outside the procurement box

Group purchasing brings new profit possibilities to golf operations. Courses can stock up on products they already buy, as well as others they need at a significant cost savings. With significant cost savings and ability to earn points toward tech, satisfied golf courses see enough savings to make a difference. 


chapter 1

The Playbook - Chapter 1

Jan 17, 2019

Who doesn’t want to book more rounds and generate more revenue?

And while you’re at it, let’s solidify your position in your marketplace and start operating at peak efficiency. Private club, daily fee, municipal or resort course — all have the same goals in these competitive times. Finally, there’s one go-to source to help golf operations learn and activate best-practices throughout their operations.


The Playbook - Chapter 2

The Playbook - Chapter 2

Jan 17, 2019

Best practices for having the right product at the right time for the right price.

What started with the airline and hotel industries is spreading to restaurants, theaters … and golf courses. Dynamic pricing is the inventory strategy courses are using right now to maximize revenue.