News

NBC Sports Group Launches GOLF Business Solutions

NBC Sports Group Launches GOLF Business Solutions

Feb 28, 2019

NBC SPORTS GROUP LAUNCHES GOLF BUSINESS SOLUTIONS, PROVIDING SINGULAR SOURCE FOR ALL SERVICES OFFERED BY ITS FAMILY OF GOLF BRANDS

Comprehensive Business Solutions from GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy, GOLF Am Tour Now Consolidated Under One Umbrella Brand

GOLF Business Solutions Website Launches Wednesday, Jan. 23, During PGA Merchandise Show

NBC Sports Group today announced that business services once offered separately by its GOLF brands portfolio will combine under one umbrella brand called GOLF Business Solutions. The new GOLF Business Solutions will be formally introduced at the 2019 PGA Merchandise Show, displaying at booth #2173 and located adjacent to GOLF Channel’s Morning Drive stage.

As a comprehensive offering of solutions designed to help any business looking to connect with the sport of golf operate more efficiently and effectively, GOLF Business Solutions simplifies the way companies like GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour have previously served their partners. Once offered separately by each business, GOLF Business Solutions will provide the complete spectrum of services for virtually any need within golf, including technology and operations, brand management, advertising, sponsorships, event planning and management, content development, and more.

“GOLF Business Solutions is very much a customer-centric brand, built on the recognition and trust GOLF Channel has earned as an innovative leader within the golf industry for more than two decades,” said Jeff Foster, senior vice president, GOLF Business Solutions. “Whether you’re a supplier, instructor, resort operator or any business looking for a solution within golf, we’ve made GOLF Business

Solutions a destination that is relevant and purpose-built to support their business needs through best-in-class technology, marketing and services.”

One of the primary points of connection for customers of GOLF Business Solutions will be a new website, which has launched in beta, with an official debut on Wednesday, Jan. 23, in conjunction with the PGA Merchandise Show. Easily navigated, it will feature information on a broad spectrum of services relevant to various customer categories, including:

  • Golf Facilities: technology and operations, purchasing, consulting and support, marketing for golf courses, practice ranges and other off-course facilities.
  • Instructors: brand management, consulting, website design and management for golf instructors.
  • Suppliers: distribution, advertising, partnerships and content creation for product companies.
  • Golf Outings: event planning and management; marketing support for charity/fundraising and/or professional outings.
  • Hospitality & Tourism: operational support, technology and marketing support for resorts and other travel destinations.
  • Media: TV and digital exposure through partnerships, advertising, sponsorships, content integration.

GOLF Business Solutions’ website also will include The Index, featuring compelling and relevant business-to-business editorial content that will offer information, insight and thought leadership designed to help professionals working within the golf industry run their businesses more effectively and contribute toward their success.

This tailored content for golf industry professionals will include informational tips, best practices, online learning series, white papers, podcasts and video, including roundtable discussions featuring leaders from all segments of the industry.

About GOLF Business Solutions

GOLF Business Solutions is a complete spectrum of business-to-business services offered by the family of golf brands within the NBC Sports Group portfolio and managed by GOLF Channel. Building off the recognition and trust of the GOLF brand, the comprehensive offerings of GOLF Business Solutions are designed to meet virtually any need of businesses interested in investing in golf, helping them to become more efficient and effective. Included are services offered by GOLFNOW, GOLF Advisor, Revolution GOLF, GOLF Academy and GOLF Am Tour.

-NBC Sports Group-

Media Contact:

Dan Higgins
GOLF Communications
Dan.Higgins@golfchannel.com
407-355-4018


GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

GOLF Advisor reveals most-anticipated ‘Best of’ list of the year

Feb 22, 2019

Top 50 Golf Courses in the U.S. Determined by Reviews from Recreational Golfers

This Year’s Top 50 List Includes Eight New Courses in the Top 10; 22 New Courses Overall

GOLF Advisor has revealed its annual list of Top 50 golf courses in the United States, the website’s most-popular and most-anticipated list determined by recreational golfers who shared their reviews throughout the year with the online destination for traveling golfers.

Unlike golf course rankings published by industry insiders who have access to golf courses the public may never have the opportunity to play, the GOLF Advisor Top 50  list is totally consumer driven – by recreational golfers, for recreational golfers. Ages, handicaps and budgets of golfers using the website run the gamut, so the more than 825,000 reviews GOLF Advisor has accumulated showcase the golf course characteristics that are the most important to avid golfers across the country, like pace of play, staff friendliness and value.

What makes GOLF Advisor’s Top 50 list unique and interesting is the potential for volatility year-to-year due to changes in consumer tastes. These swings can depend on a variety of factors – anything from course conditioning to new pricing. This year’s list includes eight new courses within the top 10 that were not included last year, and 22 new courses overall.

“This is our fifth Top 50 list since we launched GOLF Advisor in 2014 and the variety of our reviewers continue to evolve,” said Brandon Tucker, senior managing editor, GOLF Advisor. “While the list includes a sampling of bucket-list courses that are delivering on high golfer expectations, a large selection of the list features special, more reasonably priced courses that are excelling in their local or regional market.”

More than 2,800 golf courses of the 144,000-plus courses reviewed on GOLF Advisor in 2018 were considered, having received the minimum 10 reviews to qualify for the Top 50.

“Reading through the reviews, we are seeing evidence of reviewers choosing to book at a golf course based on what golfers like them have to say on GOLF Advisor about the total experience,” Tucker said.

Other lists released this week include:  Top 25 Most Improved Courses; Top 25 Courses Rated by Value; Top 25 Course Layouts in the U.S.; Top 25 Courses for Staff Friendliness; Top-Rated Courses for Pace of Play; Top 25 Courses Rated by Conditions; Top 25 Courses for off-course amenities; and Top Courses by state.

Below is GOLF Advisor’s list of Top 50 golf courses for 2018. An asterisk signifies a course which has never previously appeared on the list:

  1. Bethpage State Park/Black Course* – Farmingdale, N.Y.
  2. Atlantic City Country Club* – Northfield, N.J.
  3. Players Stadium Course at TPC Sawgrass – Ponte Vedra Beach, Fla.
  4. Tobacco Road Golf Club* – Sanford, N.C.
  5. Pilgrims Run Golf Club – Pierson, Mich.
  6. Black Lake Golf Club* – Onaway, Mich.
  7. Yocha Dehe Golf Club at Cache Creek Casino Resort – Brooks, Calif.
  8. Las Vegas Paiute Golf Resort/Snow Mountain Course – Las Vegas, Nev.
  9. Chariot Run Golf Club – Laconia, Ind.
  10. Mauna Lani Resort/South Course* – Kohala Coast, Hawaii
  11. Royal Manchester Golf Links – Mount Wolf, Pa.
  12. Pinehills Golf Club/Nicklaus Course* – Plymouth, Mass.
  13. Rams Hill Golf Club – Borrego Springs, Calif.
  14. Bear Slide Golf Club*- Cicero, Ind.
  15. Blackstone Golf Club – Marengo, Ill.
  16. World Woods Golf Club/Pine Barrens Course – Brooksville, Fla.
  17. Harbour Town Golf Links – Hilton Head Island, S.C.
  18. Seaview Golf Club – Bay Course* – Absecon, N.J.
  19. Kiva Dunes – Gulf Shores, Ala.
  20. Las Vegas Paiute Golf Resort/Sun Mountain Course – Las Vegas, Nev.
  21. Ballamor Golf Club*- Egg Harbor Township, N.J.
  22. Barnsley Resort* – Adairsville, Ga.
  23. Waldorf Astoria Golf Club – Orlando, Fla.
  24. Fox Hopyard Golf Club* – East Haddam, Conn.
  25. Prairie Landing Golf Club* – West Chicago, Ill.
  26. Riverwood Golf Club – Port Charlotte, Fla.
  27. Indian Wells Golf Resort – Celebrity Course – Indian Wells, Calif.
  28. River Course at Sevierville Golf Club* – Sevierville, Tenn.
  29. Founders Course at Verrado Golf Club – Buckeye, Ariz.
  30. King and Bear Golf Course at World Golf Village* – St. Augustine, Fla.
  31. Royal Hylands Golf Club – Knightstown, Ind.
  32. Heron Glen Golf Course* – Ringoes, N.J.
  33. Caledonia Golf & Fish Club – Pawleys Island, S.C.
  34. The Links At Union Vale* – Lagrangeville, N.Y.
  35. White Horse Golf Club* – Kingston, Wash.
  36. Whirlwind Golf Club – Devil’s Claw – Chandler, Ariz.
  37. Maderas Golf Club – Poway, Calif.
  38. Lanier Islands Legacy Golf Course* – Buford, Ga.
  39. Harbor Links Golf Club at Sagamore Resort – Liberty, Ind.
  40. Quintero Golf Club – Peoria, Ariz.
  41. Seneca Hickory Stick Golf Club* – Lewiston, N.Y.
  42. Arrowhead Pointe Golf Course at Lake Richard B. Russell – Elberton, Ga.
  43. The Palmer Course at La Cantera Resort – San Antonio, Texas
  44. Pole Creek Golf Club – Tabernash, Colo.
  45. North Conway Country Club* – North Conway, N.H.
  46. Grand Cypress North/South/East – Orlando, Fla.
  47. English Turn Golf & Country Club – New Orleans, La.
  48. Trump National Doral Miami/Red Tiger* – Doral, Fla.
  49. TPC Myrtle Beach* – Murrells Inlet, S.C.
  50. University of Georgia Golf Course – Athens, Ga.

The GOLF Advisor online destination grew rapidly in 2018, expanding services for the avid traveling golfer, including the debut of a GOLF Channel series and the introduction of hosted golfing trips. User traffic to the website hit all-time highs for four consecutive months during the year.

About GOLF Advisor

GOLF Advisor is the ultimate digital destination for traveling golfers, who love to play, travel and learn more about how the sport of golf can be experienced around the world. Featuring more than 825,000 reviews of 14,000-plus golf courses, GOLF Advisor serves as a one-stop, customized experience for golfers of all levels to find honest recommendations from their peers – and to offer feedback of their own – about any golf course they play, anywhere, anytime. The GOLF Advisor portfolio also includes a GOLF Channel travel series, GOLF Advisor Round TripGOLF Advisor Getaways, which are premium travel experiences at world-class resorts and clubs; and GOLF Advisor Club, offering exclusive member benefits and perks. A veteran staff of award-winning writers provides complementary, expert editorial content about golf travel, architecture and history. GOLF Advisor also is home to the popular ”Best of” Lists generated each year from authentic golfer reviews.

-NBC Sports Group-

Featured photo: Bethpage State Park’s Black Course


Momentum accelerating for G1

Momentum accelerating for G1—PGA Show floor buzzes with interest and signups

Feb 08, 2019

Enthusiasm for a single portal where the whole operation lives.

Golf industry people tend to use the annual PGA Merchandise Show as a marker for progress and a date on the calendar pinned with big goals. It’s no different for the GOLF Business Solutions team that manages G1.

A year ago at the 2018 PGA Show, there were 10 active users of G1’s facility-management technology package. At the conclusion of  the 2019 edition of the Show, the number of golf courses that have chosen to integrate the G1 platform into their operations has well exceeded 500.

Kelvin Wierks, vice president, Business Platforms for GolfNow Technology Products, said G1 is building incredible momentum and running ahead of projections. “And we haven’t really promoted it on a broad scale at all,” he said.

The GOLF Business Solutions exhibit space was large and well-furnished, with seating and modular tables for sit-downs. And yet by the middle of the show’s first day a call went out for more tables and chairs. “By my count there were 133 meetings in which G1 was presented or discussed,” says Wierks. “We talked to people at the show who were telling us, ‘We need G1 right now.’”

G1 is next-generation cloud-based technology for facility management that holds itself to high standards where efficiency and integration are concerned, but seeks to set itself apart by delivering to the golfer a “frictionless experience,” as Wierks describes it. It’s also a smoother ride for the course operator. “We have people who log in and change their rates remotely,” Wierks says. “You could have one course in Florida and one in New York and you’d be able to engage with all the activity at either one in real-time.”

G1 combines all software and operating systems used at a golf facility into one platform. That’s tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more—all controllable by an Internet-connected smartphone or tablet, from anywhere.

“At G1's first PGA Show a year ago, we were in the beginning stage and course operators weren’t thinking much about self-registration at the golf course, or pay-anywhere technology,” says Wierks. “Now those functions are part of retailing, generally, so courses are wanting to remove shop counters and put merchandisers with tablets out on the floor.”

For facilities that are G1-driven right now, there’s a steady and frequent release of new features and functionality. Feedback from those active users is one important source of new feature ideas for the engineering team to work on. “For any of the add-on products we devise and build, G1 courses automatically have 3 million consumers using them,” says Wierks. “The job of training the customer to take advantage of one feature or another is already done—that’s a major advantage for any piece of business software.”

The state of the art of management software has been improving, driven by the cloud-storage option (over local servers) and by engineering innovations. It’s a competitive and dynamic category in which the G1 product competes well from a pure technology standpoint and benefits uniquely from its consumer-centric approach and from the huge built-in audience. Look for an upcoming B2B advertising campaign that tells the G1 story in helpful detail and shows a future, in Wierks’s words, “where the whole operation lives on one portal.”

Learn how G1 can deliver for your course. 


GOLFNOW and Troon extend tee-time agreement

GOLFNOW and Troon extend tee-time agreement

Feb 07, 2019

Troon to promote GOLFNOW as preferred partner to its golf facilities worldwide via new multi-year distribution extension.

NBC Sports’ GOLFNOW recently announced an expanded, multi-year distribution agreement with Troon, which extended preferred partnership status for the world’s largest online tee-time marketplace with Troon facilities worldwide. This announcement came close on the heels of news in December that GOLF Advisor was selected by Troon Golf Vacations to be its official licensee.

Building on nearly a decade-long relationship, Troon will continue to promote and integrate GOLFNOW’s distribution platform, as well selective services to its managed golf courses.

“Both our companies have grown at a rapid pace since we became partners in 2009, and our relationship continues to be as strong and successful as ever,” said Jeff Foster, senior vice president, GOLFNOW. “The value we provide not only helps Troon-managed courses using GOLFNOW to perform well, but also opens up other opportunities within the GOLF and NBC Sports Group universe.”

Foster points to the Troon Golf Vacations partnership as an example. Other examples have included exposure for Troon properties on GOLF Channel shows like Morning Drive and GOLF Advisor Round Trip, as well as opening doors to host GOLF events, including World Long Drive tour events.

“We value our partnership with GOLF Channel, GOLFNOW and all of the channels brought to bear under the NBC Sports Group,” states Bruce Glasco, chief operating officer of Troon. “Our clubs benefit from the exposure, tools and delivery provided as a result of synergies created – from distribution to marketing via our global relationship.”

About GOLFNOW

GOLFNOW is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GOLFNOW operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GOLFNOW also provides technology, support and marketing services to nearly 8,000 golf courses in 26 countries around the world. GOLFNOW is included in the GOLF Business Solutions suite of digital businesses, owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at more than 360 locations around the globe, including 280 golf courses at 246 facilities. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 150 restaurants located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 35 states and 30 countries, divisions of Troon include Troon Golf, Honours Golf, Troon Privé (the private club operating division of Troon), Troon International and Cliff Drysdale Management. There are currently 60 Troon-affiliated properties featuring 80 golf courses on national and international “Top 100” rankings. Troon-affiliated properties include Bayside Resort Golf Club in Selbyville, Delaware; Kapalua on Maui, Hawaii; Mauna Lani on the Kohala Coast of Hawaii Island; Pronghorn in Bend, Oregon; Lofoten Links in Norway; and Mollymook Golf Club in Australia. For additional news and information, visit www.Troon.com, or connect with Troon on FacebookTwitterInstagramGoogle+, BlogPress Room, or subscribe to Troon Golf & Travel.